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Russell Branaghan

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Assoc Professor
Faculty, POLY Campus, Mailcode 2880
Biography

Russell Branaghan is an associate professor in the human systems engineering program with the Polytechnic School at Arizona State University. Branaghan is cognitive psychologist who studies learning, memory and decision-making especially in the context of product design and human factors. He joined ASU after working in industry (Hewlett-Packard and IBM) and consulting for 15 years. In consulting, he served as senior vice president and partner at Fitch Worldwide and senior vice president and partner at Lextant Corporation.

His research focuses on cognitive human factors - identifying ways to make products and systems easy to learn, efficient to use, and easy to remember. Branaghan's favorite topics include:

  • Medical devices such as programmers for pacemakers/defibrillators and external defibrillators.
  • Product design for first responders (e.g. police, fire, EMT).
  • Aviation human factors such as the design of cockpit displays and controls.
  • Cognitve science of creativity and innovation
  • Consumer psychology of branding and brand personality.

At present, the National Science Foundation, Motorola and the Veteran's Health Administration sponsor Branaghan's research and students. His consulting clients include the Federal Aviation Administration and the U.S. Air Force Research Laboratory. Previous clients include HP, Motorola, Microsoft, Nike, Disney, PepsiCo, Sprint, Qwest, Medtronic, Cardinal Health and others.

Education
  • Ph.D. New Mexico State University 1994
  • M.A. New Mexico State University 1988
  • B.S. Bowling Green State University 1986
Research Interests

Branaghan's areas of expertise include human factors, usability, medical devices, aviation, user-interface design and evaluation, public safety, product design, creativity and innovation. 

His research interest encompass:

  • Human Factors in product design
  • Empirically-derived semantic networks
  • Knowedge orgnization and human expertise
  • Cognitive processes underlying creativity
Publications
  • Branaghan, Russell Joseph. Design by People for People: Essays in Usability. (2000).
Research Activity
Fall 2019
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 492Honors Directed Study
HSE 493Honors Thesis
HSE 542Foundations Human Sys Engr
GIT 560Capstone
HSE 584Internship
HSE 592Research
HSE 593Applied Project
HSE 599Thesis
HSE 792Research
HSE 799Dissertation
Summer 2019
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 584Internship
HSE 592Research
HSE 792Research
Spring 2019
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 493Honors Thesis
HSE 521Methods & Tools Human Sys Engr
HSE 592Research
HSE 593Applied Project
HSE 599Thesis
HSE 792Research
HSE 799Dissertation
Fall 2018
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 429Product Design and Evaluation
HSE 492Honors Directed Study
HSE 493Honors Thesis
HSE 542Foundations Human Sys Engr
HSE 584Internship
HSE 592Research
HSE 599Thesis
HSE 792Research
HSE 799Dissertation
Summer 2018
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 592Research
HSE 599Thesis
HSE 792Research
Spring 2018
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 492Honors Directed Study
HSE 493Honors Thesis
HSE 521Methods & Tools Human Sys Engr
HSE 592Research
HSE 593Applied Project
HSE 599Thesis
HSE 792Research
Fall 2017
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 492Honors Directed Study
EGR 494Special Topics
GIT 494Special Topics
HSE 499Individualized Instruction
HSE 542Foundations Human Sys Engr
HSE 592Research
HSE 593Applied Project
EGR 598Special Topics
GIT 598Special Topics
HSE 599Thesis
HSE 792Research
HSE 799Dissertation
Summer 2017
Course NumberCourse Title
HSE 792Research
HSE 799Dissertation
Fall 2016
Course NumberCourse Title
HSE 101Human Systems Engineering
HSE 493Honors Thesis
GIT 494Special Topics
HSE 499Individualized Instruction
PSY 562Advanced Human Factors
HSE 592Research
SMC 598Special Topics
HSE 599Thesis
SMC 792Research
SMC 799Dissertation
Summer 2016
Course NumberCourse Title
PSY 230Introduction to Statistics
PSY 437Human Factors
PSY 592Research
PSY 599Thesis
SMC 792Research
Spring 2016
Course NumberCourse Title
PSY 399Supervised Research
PSY 492Honors Directed Study
PSY 493Honors Thesis
PSY 499Individualized Instruction
PSY 562Advanced Human Factors
PSY 591Seminar
PSY 592Research
PSY 599Thesis
SMC 792Research
SMC 799Dissertation
Fall 2015
Course NumberCourse Title
PSY 101Introduction to Psychology
PSY 399Supervised Research
PSY 437Human Factors
PSY 592Research
PSY 599Thesis
SMC 792Research
SMC 799Dissertation
Summer 2015
Course NumberCourse Title
PSY 230Introduction to Statistics
PSY 437Human Factors
PSY 592Research
SMC 799Dissertation
Spring 2015
Course NumberCourse Title
PSY 399Supervised Research
PSY 440Industrial/Org Psychology
PSY 499Individualized Instruction
PSY 560Advances/Theoretical Psych
PSY 562Advanced Human Factors
PSY 592Research
PSY 593Applied Project
PSY 599Thesis
SMC 792Research
SMC 799Dissertation
Presentations
  • Branaghan, Russell. Consumer Inspired Innovation. Ohio State University Fisher College of Business Entrepreneurship Spectacular (May 2005).
  • Branaghan, Russell. The Future of User-Interface Technology. International CES (Consumer Electronics Show) (Jan 2001).
  • Branaghan, Russell. Introducing Ethnographic Methods for Retail Design. Annual Meeting of the National Retail Federation
  • Branaghan, Russell. Methods for Testing the Usability of Online Documentation and Help Systems. Society for Technical Communications, Columbus, OH
  • Branaghan, Russell. Consumer Understanding Methods in Retail Design. Global Shop
  • Branaghan, Russell. Empirically-Derived Mental Models. ACM SIGCHI local meeting, Columbus, OH
  • Branaghan, Russell. Research That Matters: Discovering what Consumers Think and Feel. IEG Sponsorship Conference
  • Branaghan, Russell. Seek First to Understand: Identifying New Product Opportunities through In-Home Consumer Research. Housewares Conference
  • Branaghan, Russell. User Research Methods in the Design of Handheld Devices. ACM SIGCHI local meeting, Columbus, OH
  • Kemnitzer, R, Branaghan, Russell, Wicox, S. Design, Consumer Research and Innovation. American Society of Mechanical Engineers conference in Orlando, FL
  • Palmer, M, Branaghan, Russell. User Research Methods for Handheld Devices. Core 77, Institute of Design, Illinois Institute of Technology, Chicago, IL
  • Branaghan, Russell. Life Satisfaction and the Psychology of Work. Annual Training Conference of the Ohio Rehabilitation Association, Akron, Ohio
  • Branaghan, Russell, Palmer, Mark. Form Exaggerates Function: Design Lessons from Evolutionary Psychology. Space Coast Human Factors Society, Cocoa Beach, FL
  • Branaghan, Russell. Human Factors and the Wireless Web. 20th, Consumer Psychology and Advertising Conference
  • Branaghan, Russell. Human Factors Issues in the Design of Handheld Devices. High Density Interconnect and Systems Packaging Conference
Service
  • ACM SIGCHI, President and Programming Chair, Central Ohio Chapter of SIG CHI (Present)
  • AOL, Consultant (Present)
  • AT&T Wireless, Consultant (Present)
  • Albertsons, Consultant (Present)
  • Bank One, Consultant (Present)
  • Cadence, Consultant (Present)
  • Carhartt, Consultant (Present)
  • Compaq, Consultant (Present)
  • Disney, Consultant (Present)
  • Elmer’s, Consultant (Present)
  • Gateway, Consultant (Present)
  • Georgia Pacific, Consultant (Present)
  • Goodrich Aviation, Consultant (Present)
  • Goodyear, Consultant (Present)
  • Guidant, Consultant (Present)
  • Hewlett-Packard, Consultant (Present)
  • Hobart, Consultant (Present)
  • Hughes Training, Consultant (Present)
  • Human Factors and Ergonomics Society, Consumer Products Technical Group (CPTG). (Present)
  • Hunter Fan, Consultant (Present)
  • Invensys, Consultant (Present)
  • Iomega, Consultant (Present)
  • Lexmark, Consultant (Present)
  • Maersk, Consultant (Present)
  • Marconi, Consultant (Present)
  • Medtronic, Consultant (Present)
  • Microsoft, Consultant (Present)
  • Motorola, Consultant (Present)
  • NASA, Consultant (Present)
  • National City, Consultant (Present)
  • Nationwide, Consultant (Present)
  • Nike, Consultant (Present)
  • Nortel, Consultant (Present)
  • Ohio Health, Consultant (Present)
  • Ohio State University, Consultant (Present)
  • Pep Boys, Consultant (Present)
  • PepsiCo, Consultant (Present)
  • Sprint, Consultant (Present)
  • Symix, Consultant (Present)
  • Things Remembered, Consultant (Present)
  • US WEST, Consultant (Present)
  • United Way, Consultant (Present)
  • Usability Professionals Association (UPA), Chair, Publications Committee (Present)
  • Usability Professionals Association (UPA), Editor of Common Ground (Present)
  • Usability Professionals Association (UPA), Founding Editor of User Experience Magazine (Present)
  • Usability Professionals Association (UPA), Member of the Board of Directors (Present)