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Biography:
Russell Branaghan is an associate professor in the human systems engineering program with the Polytechnic School at Arizona State University. Branaghan is cognitive psychologist who studies learning, memory and decision-making especially in the context of product design and human factors. He joined ASU after working in industry (Hewlett-Packard and IBM) and consulting for 15 years. In consulting, he served as senior vice president and partner at Fitch Worldwide and senior vice president and partner at Lextant Corporation.
His research focuses on cognitive human factors - identifying ways to make products and systems easy to learn, efficient to use, and easy to remember. Branaghan's favorite topics include:
- Medical devices such as programmers for pacemakers/defibrillators and external defibrillators.
- Product design for first responders (e.g. police, fire, EMT).
- Aviation human factors such as the design of cockpit displays and controls.
- Cognitve science of creativity and innovation
- Consumer psychology of branding and brand personality.
At present, the National Science Foundation, Motorola and the Veteran's Health Administration sponsor Branaghan's research and students. His consulting clients include the Federal Aviation Administration and the U.S. Air Force Research Laboratory. Previous clients include HP, Motorola, Microsoft, Nike, Disney, PepsiCo, Sprint, Qwest, Medtronic, Cardinal Health and others.
Education:
- Ph.D. New Mexico State University 1994
- M.A. New Mexico State University 1988
- B.S. Bowling Green State University 1986
Research Interests:
Branaghan's areas of expertise include human factors, usability, medical devices, aviation, user-interface design and evaluation, public safety, product design, creativity and innovation.
His research interest encompass:
- Human Factors in product design
- Empirically-derived semantic networks
- Knowedge orgnization and human expertise
- Cognitive processes underlying creativity
Publications:
- Branaghan, Russell Joseph. Design by People for People: Essays in Usability. (2000).
Research Activity:
- Branaghan,Russell Joseph*. Individualizing diabetes technology use by better understanding human factors. Mayo Rochester(10/1/2014 - 5/31/2015).
- Branaghan,Russell Joseph*. Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA(10/1/2011 - 9/30/2012).
- Montoya,Mitzi*, Amresh,Ashish, Branaghan,Russell Joseph, Chattopadhyay,Aditi, Clavijo,Sergio A, Cooke,Nancy Jaworski, Dahm,Werner J., Diaz,Rodolfo Enrique, Femiani,John C, Humble,Jane E, Razdan,Anshuman, Redkar,Sangram S, Shunk,Dan Louis, Waissi,Gary R, Wonka,Peter. C/S: Aerospace & Defense Initiative - Partnerships in Innovation. GENERAL ATOMICS(8/1/2011 - 12/29/2011).
- Montoya,Mitzi*, Amresh,Ashish, Branaghan,Russell Joseph, Chattopadhyay,Aditi, Clavijo,Sergio A, Cooke,Nancy Jaworski, Dahm,Werner J., Diaz,Rodolfo Enrique, Femiani,John C, Humble,Jane E, Rajadas,John N, Razdan,Anshuman, Redkar,Sangram S, Shunk,Dan Louis, Waissi,Gary R, Wonka,Peter. Aerospace & Defense Initiative - Partnerships in Innovation. SFAz(11/1/2010 - 7/31/2012).
- Branaghan,Russell Joseph*. Human Factors Approaches for Reducing Medical Instrument Reprocessing Errors. VA(11/22/2009 - 11/21/2011).
- Branaghan,Russell Joseph*, Boradkar,Prasad, Takamura,John Hiroomi. Priorities, Modes, and Timing of Information Presentation: Improving Situational Awareness for Police Officers. MOTOROLA, INC(8/1/2008 - 8/31/2009).
- Gray,Robert D*, Branaghan,Russell Joseph, Schvaneveldt,Roger W. MRI: Acquisition of an Advanced Driving Simulator for Safety Research and Education. NSF-ENG-BCS(9/15/2007 - 8/31/2008).
- Takamura,John Hiroomi*, Branaghan,Russell Joseph. High End Inverter Generator Design Proposal. SP(4/1/2007 - 12/31/2007).
| Spring 2022 | |
|---|---|
| Course Number | Course Title |
| HSE 493 | Honors Thesis |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Fall 2021 | |
|---|---|
| Course Number | Course Title |
| HSE 492 | Honors Directed Study |
| HSE 542 | Foundations Human Sys Engr |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Spring 2021 | |
|---|---|
| Course Number | Course Title |
| HSE 493 | Honors Thesis |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Fall 2020 | |
|---|---|
| Course Number | Course Title |
| HSE 492 | Honors Directed Study |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Spring 2020 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 493 | Honors Thesis |
| HSE 521 | Methods & Tools Human Sys Engr |
| HSE 560 | Capstone |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Fall 2019 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 492 | Honors Directed Study |
| HSE 542 | Foundations Human Sys Engr |
| GIT 560 | Capstone |
| HSE 584 | Internship |
| HSE 590 | Reading and Conference |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Summer 2019 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 584 | Internship |
| HSE 592 | Research |
| HSE 792 | Research |
| Spring 2019 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 493 | Honors Thesis |
| HSE 521 | Methods & Tools Human Sys Engr |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Fall 2018 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 429 | Product Design and Evaluation |
| HSE 492 | Honors Directed Study |
| HSE 493 | Honors Thesis |
| HSE 542 | Foundations Human Sys Engr |
| HSE 584 | Internship |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Summer 2018 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 592 | Research |
| HSE 599 | Thesis |
| HSE 792 | Research |
| Spring 2018 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 492 | Honors Directed Study |
| HSE 493 | Honors Thesis |
| HSE 521 | Methods & Tools Human Sys Engr |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| HSE 599 | Thesis |
| HSE 792 | Research |
| Fall 2017 | |
|---|---|
| Course Number | Course Title |
| HSE 101 | Human Systems Engineering |
| HSE 492 | Honors Directed Study |
| EGR 494 | Special Topics |
| GIT 494 | Special Topics |
| HSE 499 | Individualized Instruction |
| HSE 542 | Foundations Human Sys Engr |
| HSE 590 | Reading and Conference |
| HSE 592 | Research |
| HSE 593 | Applied Project |
| EGR 598 | Special Topics |
| GIT 598 | Special Topics |
| HSE 599 | Thesis |
| HSE 792 | Research |
| HSE 799 | Dissertation |
| Summer 2017 | |
|---|---|
| Course Number | Course Title |
| HSE 792 | Research |
| HSE 799 | Dissertation |
Presentations:
- Branaghan, Russell. Consumer Inspired Innovation. Ohio State University Fisher College of Business Entrepreneurship Spectacular (May 2005).
- Branaghan, Russell. The Future of User-Interface Technology. International CES (Consumer Electronics Show) (Jan 2001).
- Branaghan, Russell. Introducing Ethnographic Methods for Retail Design. Annual Meeting of the National Retail Federation
- Branaghan, Russell. Methods for Testing the Usability of Online Documentation and Help Systems. Society for Technical Communications, Columbus, OH
- Branaghan, Russell. Consumer Understanding Methods in Retail Design. Global Shop
- Branaghan, Russell. Empirically-Derived Mental Models. ACM SIGCHI local meeting, Columbus, OH
- Branaghan, Russell. Research That Matters: Discovering what Consumers Think and Feel. IEG Sponsorship Conference
- Branaghan, Russell. Seek First to Understand: Identifying New Product Opportunities through In-Home Consumer Research. Housewares Conference
- Branaghan, Russell. User Research Methods in the Design of Handheld Devices. ACM SIGCHI local meeting, Columbus, OH
- Kemnitzer, R, Branaghan, Russell, Wicox, S. Design, Consumer Research and Innovation. American Society of Mechanical Engineers conference in Orlando, FL
- Palmer, M, Branaghan, Russell. User Research Methods for Handheld Devices. Core 77, Institute of Design, Illinois Institute of Technology, Chicago, IL
- Branaghan, Russell. Life Satisfaction and the Psychology of Work. Annual Training Conference of the Ohio Rehabilitation Association, Akron, Ohio
- Branaghan, Russell, Palmer, Mark. Form Exaggerates Function: Design Lessons from Evolutionary Psychology. Space Coast Human Factors Society, Cocoa Beach, FL
- Branaghan, Russell. Human Factors and the Wireless Web. 20th, Consumer Psychology and Advertising Conference
- Branaghan, Russell. Human Factors Issues in the Design of Handheld Devices. High Density Interconnect and Systems Packaging Conference
Service:
- ACM SIGCHI, President and Programming Chair, Central Ohio Chapter of SIG CHI (Present)
- AOL, Consultant (Present)
- AT&T Wireless, Consultant (Present)
- Albertsons, Consultant (Present)
- Bank One, Consultant (Present)
- Cadence, Consultant (Present)
- Carhartt, Consultant (Present)
- Compaq, Consultant (Present)
- Disney, Consultant (Present)
- Elmer’s, Consultant (Present)
- Gateway, Consultant (Present)
- Georgia Pacific, Consultant (Present)
- Goodrich Aviation, Consultant (Present)
- Goodyear, Consultant (Present)
- Guidant, Consultant (Present)
- Hewlett-Packard, Consultant (Present)
- Hobart, Consultant (Present)
- Hughes Training, Consultant (Present)
- Human Factors and Ergonomics Society, Consumer Products Technical Group (CPTG). (Present)
- Hunter Fan, Consultant (Present)
- Invensys, Consultant (Present)
- Iomega, Consultant (Present)
- Lexmark, Consultant (Present)
- Maersk, Consultant (Present)
- Marconi, Consultant (Present)
- Medtronic, Consultant (Present)
- Microsoft, Consultant (Present)
- Motorola, Consultant (Present)
- NASA, Consultant (Present)
- National City, Consultant (Present)
- Nationwide, Consultant (Present)
- Nike, Consultant (Present)
- Nortel, Consultant (Present)
- Ohio Health, Consultant (Present)
- Ohio State University, Consultant (Present)
- Pep Boys, Consultant (Present)
- PepsiCo, Consultant (Present)
- Sprint, Consultant (Present)
- Symix, Consultant (Present)
- Things Remembered, Consultant (Present)
- US WEST, Consultant (Present)
- United Way, Consultant (Present)
- Usability Professionals Association (UPA), Chair, Publications Committee (Present)
- Usability Professionals Association (UPA), Editor of Common Ground (Present)
- Usability Professionals Association (UPA), Founding Editor of User Experience Magazine (Present)
- Usability Professionals Association (UPA), Member of the Board of Directors (Present)