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Deepak Chhabra

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Assoc Professor
Faculty, DTPHX Campus, Mailcode 4020
Senior Sustainability Scientist
Faculty, DTPHX Campus, Mailcode 4020
Biography

Senior Sustainability Scientist: Global Institute of Sustainability, Arizona State University

Associate Professor: School of Community Resources and Development, Arizona State University

Education

2001 Ph.D., Department of Forestry, North Carolina State University, NC, USA.

1992 M.A., International Tourism and Hotel Management, Schiller International University, London UK. 

 

Research Interests

* Smart and Strategic Marketing in the Tourism and Hospitality Industry

* The Promotion of Ethical Production and Consumption Practices in Tourism

* Building of Social, Cultural, and Economic Equity/Capital in Local, Regional, and Global Communities

* Authenticity and Authentication Process of Heritage Commodities in Tourism

Four broad themes underscore research interests:

1) Evaluating and designing smart and sustainable strategic marketing strategies for the tourism industry.

 2) Identification of crucial factors that promote social and cultural equity and capital of both the visiting and visited communities. Application of theories of authenticity to amass cultural capital and advance sustainable use of heritage. Examination of challenges associated with ethical consumption of heritage by analyzing the effects of the tourist gaze on marginalized communities.

 3) Suggestions for promoting economic equity by determining visitor expenditures and sustained economic benefits of cultural/heritage and gambling tourism for the host communities, as well as the local and state governments. This includes calculation direct impacts as well as the multiplier effects and assessment of net economic benefits by factoring in socio-economic costs.

 4) Application of the social science theories of marginality, ethnicity, social exchange, postmodern feminism, life cycle, and life span to real-life situations and persons while examining their dynamism among diverse constituencies using both demand and supply perspectives.

Publications
  • Chhabra, D. Ethics of Gambling: Minimizing Harm. Tourism Recreation Research (2014).
  • Chhabra, D. & Johnston, E. Dispelling Gendered Myths in Tourism Promotional Materials: An Upstream Social Marketing Perspective. Tourism Analysis (2014).
  • Chhabra, D., Lee, W. & Zhao, S. Epitomizing the 'Other' in Ethnic Eatertainment Experiences. Loisir/Leisure (2014).
  • Heurmann, K. & Chhabra, D. The Darker Side of Dark Tourism. Tourism Analysis (2014).
  • Chhabra, D. The Diaspora Market and Homeland Representations: Implications for Niche Marketing. Tourism Analysis (2013).
  • Chhabra, D., Lee, W., Zhao, S. & Scott, K. Marketing of Ethnic Food Experiences: Authentication Analysis of Indian Cuisine Abroad. Journal of Heritage Tourism (2013).
  • . . Review of: Selling the Amish: The Tourism of Nostalgia (2013).
  • . . Review of: Selling the Amish: The Tourism of Nostalgia (2013).
  • . . Review of: Translating Museums: A Counterhistory of South Asian Museology (2013).
  • Chhabra, D. The Tripartite Model of Power Flow and Coping Mechanisms for Positive Social Capital. Social Capital: Theory, Measurement and Outcomes. Social Capital: Theory, Measurement and Outcomes (2013).
  • Chhabra, Deepak. The Tripartite Model of Power Flow and Coping Mechanisms for Positive Social Capital. Social Capital: Theory, Measurement and Outcomes (2013).
  • Chhabra, D. A Presented-centered Dissonant Heritage Management Model. Annals of Tourism Research (2012).
  • Chhabra, D. Authenticity of the Objectively Authentic. Annals of Tourism Research (2012).
  • Chhabra, D. Heritageisation of the Sun Corridor: A Heritage Tourism Perspective. The Sustainability Review (2012).
  • Chhabra, D. What do Student Travelers Really Want? Revisiting the Buyer’s Black Box. Journal of Hospitality Marketing and Management (2012).
  • Chhabra, D. & Chowdhury, A. Slum Tourism: Ethical or Voyeuristic. Tourism Review International. Tourism Review International (2012).
  • Chhabra, D., Zhao, S., Lee, W. & Okamoto, N. Negotiated Self-Authenticated Experience and Homeland Travel Loyalty: Implications for Relationship Marketing. Anatolia: International Journal of Hospitality and Tourism Research (2012).
  • . . Review of: Authenticating Ethnic Tourism (2012).
  • . . Review of: Taking Responsibility for Tourism (2012).
  • . . Review of: Understanding Tourism: A Critical Introduction (2012).
  • Chhabra, D. Destination Images: Representative Dissonance in India. Strategic Marketing in Tourism Services (2012).
  • Chhabra, D., Andereck, K., Yamanoi, K. & Plunkett, D. Gender Equity and Social Marketing. Journal of Travel and Tourism Marketing (2011).
  • . . Review of: Cultural Tourism Research Methods (2011).
  • . . Review of: International Tourism: Cultures and Behavior (2011).
  • Chhabra, D. Management of World Heritage Sites: An Integrated Sustainable Marketing Approach. Global Hospitality and Tourism Management Technologies (2011).
  • Yi-Te*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. GWTTRA Symposium, Santa Fe, NM (2011).
  • Zhao*, S. & Chhabra, D. Understanding Current Application of Social Media in Heritage Tourism Marketing based on A Classification Model. First Tourism and Technology Conference, Indian Institute of Technology, Delhi, India (2011).
  • Chhabra, D. and Okamoto, N. Sustainable Marketing of Heritage Tourism. (2011).
Research Activity
Fall 2017
Course NumberCourse Title
TDM 350Tourism, Rec & Sports Mktg
PRM 350Tourism, Rec & Sports Mktg
CSM 350Tourism, Rec & Sports Mktg
TDM 448Heritage and Cultural Tourism
CRD 595Continuing Registration
CRD 599Thesis
CRD 792Research
Summer 2017
Course NumberCourse Title
TDM 350Tourism, Rec & Sports Mktg
PRM 350Tourism, Rec & Sports Mktg
CSM 350Tourism, Rec & Sports Mktg
CRD 599Thesis
Spring 2017
Course NumberCourse Title
TDM 350Tourism, Rec & Sports Mktg
TDM 448Heritage and Cultural Tourism
TDM 493Honors Thesis
CRD 592Research
CRD 595Continuing Registration
CRD 799Dissertation
Fall 2016
Course NumberCourse Title
TDM 448Heritage and Cultural Tourism
TDM 492Honors Directed Study
CRD 569Adv Tourism&Recreation Studies
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Summer 2016
Course NumberCourse Title
TDM 350Tourism, Rec & Sports Mktg
CSM 350Tourism, Rec & Sports Mktg
PRM 350Tourism, Rec & Sports Mktg
TDM 448Heritage and Cultural Tourism
CRD 598Special Topics
TDM 598Special Topics
CRD 599Thesis
Spring 2016
Course NumberCourse Title
TDM 493Honors Thesis
CRD 592Research
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Fall 2015
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
CRD 599Thesis
CRD 792Research
Summer 2015
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
TDM 598Special Topics
CRD 598Special Topics
CRD 599Thesis
Spring 2015
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
TDM 493Honors Thesis
CRD 591Seminar
CRD 592Research
CRD 598Special Topics
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Fall 2014
Course NumberCourse Title
TDM 448Heritage and Cultural Tourism
CRD 569Adv Tourism&Recreation Studies
CRD 599Thesis
CRD 799Dissertation
Summer 2014
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
Spring 2014
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
TDM 493Honors Thesis
CRD 592Research
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Fall 2013
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
CRD 599Thesis
CRD 799Dissertation
Summer 2013
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
Spring 2013
Course NumberCourse Title
TDM 350Tourism Marketing
TDM 448Heritage and Cultural Tourism
TDM 493Honors Thesis
CRD 592Research
CRD 598Special Topics
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Presentations
  • Sengar, B. & Chhabra D. Historic Mapping of Heritage. Historical Cartography of Deccan Aurangabad, Workshop, Aurangabad Historical Society, India (Nov 2014).
  • Zhao*, S., Chhabra, D., Lee, W. & Scott, K. Experiencing ‘Otherness’ in Ethnic-Themed Restaurants. Travel and Tourism Research Association Conference, Kansas City (Jun 2013).
  • Chhabra, D. & Scott, K.*. Critical Analysis of Arctic Tourism Representations by Induced Agents in the United States: A Sustainable Marketing Perspective. Inuit Studies Conference, Washington DC (Oct 2012).
  • Zhao*, S. & Chhabra, D. Understanding Current Application of Social Media in Heritage Tourism Marketing based on A Classification Model. First Tourism and Technology Conference, Indian Institute of Technology, Delhi, India (Jul 2011).
  • Wang*, Y. & Chhabra, D. Motivations, Trends and Dissonance in Incentive Travel. Travel and Tourism Research Association Conference, Virginia (Jun 2011).
  • Chhabra, D., Zhao*. S., Wang*, Y. & Visor, D. Critical Analysis of Destination Image Representations by Induced Agents: A Heritage Equity Perspective. Travel and Tourism Research Association Conference, Virginia (Jun 2011).
  • Yite*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. Travel and Tourism Research Association, London, Canada (Jun 2011).
  • Yi-Te*, Y. & Chhabra, D. Towards socially Responsible Gambling Advertising: A New Normal Perspective. GWTTRA Symposium, Santa Fe, NM (Mar 2011).
Service
  • Anatolia: International Journal of Hospitality and Tourism Research, Board Member (2015 - Present)
  • International Journal of Culture, Tourism, and Hospitality Research, Board Member (2014 - Present)
  • Rural South Asian Studies Journal, Editorial Advisory Committee Member (2014 - Present)
  • School of Economics and Management, Free University of Bolzano, Italy, Keynote speaker 2014-2015 (2014 - 2015)
  • Xiao youxing, Teacher Sino-French College of Tourism, Guangzhou University. P.R.China, Plan to host the scholar to work on research areas of mutual interest (2013 - 2015)
  • Anatolia- International Journal of Hospitality and Tourism Research, Reviewer (2011 - 2015)
  • Annals of Tourism Research, Reviewer (2011 - 2015)
  • Current Issues in Tourism, Reviewer (2011 - 2015)
  • International Journal of Hospitality and Tourism, Reviewer (2011 - 2015)
  • Journal of Sustainable Tourism, Reviewer (2011 - 2015)
  • Journal of Travel and Tourism Marketing, Reviewer (2011 - 2015)
  • Tourism Management, Reviewer (2011 - 2015)
  • Annals of Tourism Research, Editorial Board Member (2010 - 2015)
  • Scientific Committee: Netour, Scientific Committee Member for the Netour Conference (2014 - 2015)
  • Graduate Programs and Curriculum Committee, Member (2014 - 2015)
  • Undergraduate Standards and Appeals, Member (2014 - 2015)
  • SCRD Graduate Seminar Committee, Member (2013 - 2015)
  • Pearson Publishing, Book Review for re-evaluation of new edition (2014 - 2014)
  • Journal of Heritage Tourism, Editorial Board Member (2012 - 2014)
  • Journal of Heritage Tourism, Co-Editor of secial issue - Heritage Hotels and Accommodations (2012 - 2014)
  • SCRD Committee for Marketing and Alumni Relations, Member (2011 - 2014)
  • SCRD Search Committee: Director position for the Center of Sustainable Tourism, Member (2013 - 2014)
  • SCRD: Graduate Seminar Committee, Member (2013 - 2014)
  • SCRD Personnel Committee, Member (2012 - 2014)
  • SCRD: Graduate Curriculum Committee, Member (2011 - 2014)
  • Routledge Publications,UK, Invited by Commissioning editor to review a book proposal (2013 - 2014)
  • SCRD Personnel Committee, Member (2012 - 2013)
  • SCRD: Ph.D. Program Committee, Member (2011 - 2013)
  • Travel and Tourism Research Association, Conference paper reviewer (2011 - 2013)
  • Department of Management Studies, School of Management. Pondicherry University, Pondicherry, India, Panel of Examiners: Invitation to evaluate Ph.D. theses in the area of tourism marketing (2011 - 2012)
  • SCRD Search Committee: sustainable destination planning and management faculty position., Member (2011 - 2012)
  • Travel & Tourism Research Association, Member (2011 - 2011)
  • International Conference on Tourism and Technology: Indian Institute of Technology, Delhi, India, Session Chair (2011 - 2011)
  • Great Western Chapter of Travel and Tourism Research Association, Active participant in the Symposium Preparation Committee for the GWTTRA Conference, Santa Fe, NM, 2010-2011. Along with a colleague from North Arizona University, designed call for papers (2008 - 2011)
  • Doctoral Student Research Conference. College of Public Programs., Session Chair abd Discussant (2011 - 2011)
  • Undergraduate Researchers Program. College of Public Programs., Poster Presentation Judge (2011 - 2011)