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John Eaton

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W. P. Carey Marketing
Clinical Professor
Faculty, TEMPE Campus, Mailcode 4106
Biography

John Eaton is a Clinical Professor of Marketing. He joined the W. P. Carey School of Business as an associate clinical professor of marketing in 2006.

Professor Eaton's primary responsibilities include teaching the school's core marketing class across all business majors as well as numerous service roles within the school, including serving as Faculty Advisor for multiple student organizations and Barrett Faculty Honors Advisor.  His research interests revolve around branding and sponsorship in sports marketing.  His work has been published in the Journal of Consumer Psychology and the Journal of Advertising.    

Professor Eaton has been recognized for his achievements in the classroom, including the 2010 and 2016 Huizingh Outstanding Undergraduate Professor Awards, the 2013 and 2017 Huizingh Outstanding Undergraduate Service Awards, the 2011 Huizingh Outstanding Honors Professor Award, and the 2009 and 2018 John W. Teets Outstanding Undergraduate Teacher Award.  Additionally, he was named 2018 University Faculty Advisor of the Year for his contributions to student organizations.  

CV
Binary Data Curriculum Vitae
Education
  • Ph.D. Arizona State University 2002
  • M.B.A. University of Toledo 1990
  • B.A. University of Michigan 1988
Research Interests
  • Marketing Management
  • Market Strategy and Performance Relationships
  • Brand Equity and Brand Community
  • Sponsorship Effects on Brand Image
  • Consumer Behavior
  • Brand Image and Personality
  • Retail Design Atmospherics
  • Role of Emotions and Expectation
Research Group

AdSport Scholars is a collaboration between AdSport (www.adsport.com), a Phoenix-based sports sponsorship consultancy, and the W.P. Carey School of Business. This partnership offers an opportunity for students in the Barrett Honors College who are interested in focusing their undergraduate thesis within the fields of sports marketing or sports media studies to work with AdSport as they develop their topics and collect their data.

A select group of AdSport Scholars are first identified by W.P. Carey Professors John Eaton and Daniel McIntosh. Students are then required to submit a prospectus that outlines how their thesis fits into the field of sports marketing. After relevant topics are selected, AdSport joins the newly formed group of Scholars for a roundtable discussion to provide further direction for each student.

From development of the topics to data collection and finishing with the thesis defense, AdSport is available to the Scholars to offer their expertise within the sports industry. Topics have been wide-ranging from the effect of heritage nights on Hispanic marketing efforts within the NBA to athlete branding on social media to how traditions are created and sustained within college athletics.

The final work presented by the AdSport Scholars will offer students the opportunity to showcase their research on a professional platform within sports marketing.

Publications
  • Eaton, John P., Deborah Brown McCabe and Sean Hobson (2013), “From Face-to-Face to an Online Class: Can Success Translate across Delivery Platforms,” 2013 Marketing Educators’ Association Conference.
  • Eaton, John P. and Sean Hobson (2012), “Adapting Critical Face-to-Face Class-room Success Factors to the Online Experience,” 2012 Marketing Management Association Fall Educator’s Conference.
  • Eaton, John P. and Michael P. Mokwa (2008), “Conventional Validity of Economic Impact Studies: Lessons Learned on the Road to the Super Bowl,” 2008 Sport Marketing Association Annual Conference.
  • Eaton, John P. and Michael P. Mokwa (2007), “Collegiate Athletic Marketing Prac-tices: The Effect of Moderators on the Relationship between Market Orientation and Performance,” 2007 Sport Marketing Association Annual Conference.
  • Eaton, John P. and Michael P. Mokwa (2006), “Measuring Performance in Colle-giate Athletics: Conceptualizing Beyond Convention,” 2006 Sport Marketing Association Annual Conference.

 

 

Fall 2019
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2019
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2019
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2018
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2018
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2018
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2017
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2016
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Fall 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Summer 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
Spring 2015
Course NumberCourse Title
MKT 300Marketing & Bus Performance
MKT 465Projects in Sports Business
Honors / Awards

2018      Recipient, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business

2018      Recipient, University Outstanding Faculty Advisor, Pitchfork Awards

2017      Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business

2016      Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2015      Finalist, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2015      Nominee, Associated Students of ASU Centennial Professorship Award

2014      Finalist, University Outstanding Faculty Advisor, Pitchfork Awards

2014      Nominee, Associated Students of ASU Centennial Professorship Award

2013      Recipient, Huizingh Outstanding Service to Students, W. P. Carey School of Business

2013      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2013      Nominee, Associated Students of ASU Centennial Professorship Award

2012      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2011      Recipient, Huizingh Outstanding Honors Professor, W. P. Carey School of Business

2010      Recipient, Huizingh Outstanding Undergraduate Professor, W. P. Carey School of Business

2009      Recipient, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business

2009      Recipient, W. P. Carey School of Business Faculty Advisor of the Year Award

2008      Finalist, John W. Teets Outstanding Undergraduate Teacher Award, W. P. Carey School of Business

2008      Finalist, Outstanding Faculty Advisor, W. P. Carey School of Business

2000      Recipient, John W. Teets Outstanding Graduate Student Teacher Award, W. P. Carey School of Business

1999      Finalist, College of Business Outstanding Graduate Student Teacher Award

1999      Recipient, Outstanding Graduate Student Teacher Award Department of Marketing

1997      Recipient, College of Business Outstanding Graduate Student Teacher Award

 

 

Professional Associations

Executive Leadership Board of the Marketing Educators’ Association, 2013-2016; Vice President and MEA Conference Co-Chair, 2013-14 Vice Chair Communications, Sports and Special Events Special Interest Group, American Marketing Association, 2004-2006

Work History

Arizona State University: 2006-present. Previous Appointments: University of Arizona, University of North Carolina-Charlotte

Expertise Areas
Sports Marketing