Naomi Mandel joined the W. P. Carey School of Business as an assistant professor of marketing in 2000. Before joining W. P. Carey, Professor Mandel was a lecturer of marketing at the Wharton School of the University of Pennsylvania.
Professor Mandel's research examines consumer identity, food decision-making, materialism, and compensatory consumption. Additional research examines how activating high-level concepts in an individual's memory, including self-conceptions or feelings about mortality, can influence preference and choice. Her passion for consumer behavior is apparent in her most recent research, "The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior." Her work has appeared in industry-leading journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Interactive Marketing.
She currently serves on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing Research. She has also served as associate editor at the Journal of Consumer Psychology, Journal of Marketing Research, and Costumer Needs Solutions. She has received awards for her contributions to academia, most recently winning the 2016-17 Outstanding Doctoral Faculty Award.
Fall 2021 | |
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Course Number | Course Title |
MKT 402 | Consumer Behavior |
MKT 791 | Seminar |
Spring 2021 | |
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Course Number | Course Title |
MKT 402 | Consumer Behavior |
Fall 2020 | |
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Course Number | Course Title |
MKT 791 | Seminar |
Spring 2020 | |
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Course Number | Course Title |
MKT 402 | Consumer Behavior |
Fall 2019 | |
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Course Number | Course Title |
MKT 791 | Seminar |
Spring 2019 | |
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Course Number | Course Title |
MKT 402 | Consumer Behavior |
Spring 2018 | |
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Course Number | Course Title |
MKT 791 | Seminar |
Fall 2017 | |
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Course Number | Course Title |
MKT 402 | Consumer Behavior |
MKT 791 | Seminar |
Associate Editor
Editorial Review Board
Ad Hoc Reviewer
State Farm Professor of Marketing, W. P. Carey School of Business, Arizona State University: 2011-present; Associate Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2006-2011; Assistant Professor, Marketing Department, W. P. Carey School of Business, Arizona State University, 2000-2006; Lecturer, Marketing Department, Wharton School at the University of Pennsylvania, 1997-2000.