Edit My Profile

Integrated Search Menu

Search in:

Michael Mokwa

Profile photo
W. P. Carey Marketing
Pat Tillman Foundation Distinguished Professor
Faculty, TEMPE Campus, Mailcode 4106
Global Sport Institute Affiliated Faculty
Professor
Faculty, TEMPE Campus, Mailcode 4106
Sandra Day O'Connor College of Law
Faculty Assoc
Faculty, TEMPE Campus, Mailcode 4106
Center for Services Leadership
Professor
Faculty, TEMPE Campus, Mailcode 4106
Biography

Michael Mokwa is the Pat Tillman Foundation Distinguished Professor and professor in the Department of Marketing of W. P. Carey School of Business. His research interests include strategic marketing management, decision making, implementation, culture and performance, sports business decision making, performance and impact, marketing theory and business education. His primary teaching interests are in strategic marketing management, strategic branding, sports business and leadership. He is also a faculty associate with the Sandra Day O'Connor College of Law. 

CV
Binary Data Curriculum Vitae
Education
  • Ph.D. Marketing and Public Policy, University of Houston 1979
  • M.B.A. Marketing Management, University of Houston 1974
  • B.A. Operations Research and Management, University of Houston 1972
Research Interests
  • Strategic Marketing Management
  • Decision Making
  • Implementation
  • Culture and Performance
  • Sports Business Decision Making
  • Performance and Impact
  • Marketing Theory
  • Business Education
Publications
  • Charles Noble and Michael Mokwa (2000), "Implementing Marketing Strategies," Journal of Marketing and Marketing Research of Russia, V63n4: pp. 57-73.
  • Charles Noble and Michael Mokwa (1999), "Implementing Marketing Strategies: Developing and Testing a Managerial Theory," Journal of Marketing.
  • Lytle, R.S., Mokwa, M., & Hom, P. (1998), "SERV*OR: Managerial measure of organizational service-orientation"Journal of Retailing, V74n4: pp. 455-489.
  • S. Ade Olusoga, Mokwa, M. and Charles Noble (1995), "Strategic Groups, Mobility Barriers and Competitive Advantage: An Empirical Investigation," Journal of Business Research, June, V33n2: pp. 153-
Research Activity
  • Mokwa,Michael P*. MARKET RESEARCH PROGRAM:AY 1999-2000. MISC PRIVATE INDIVIDUALS(8/16/1999 - 8/15/2000).
  • Mokwa,Michael P*. 1998-99 MARKET RESEARCH PROGRAM. MISC ENTERPRISES/INDUSTRIES(8/16/1998 - 8/15/1999).
Spring 2020
Course NumberCourse Title
WPC 394Special Topics
MKT 591Seminar
SLB 598Special Topics
Fall 2019
Course NumberCourse Title
WPC 394Special Topics
SLB 515Sports Bus Strat&Exec Decision
Spring 2019
Course NumberCourse Title
WPC 394Special Topics
MKT 591Seminar
SLB 598Special Topics
Fall 2018
Course NumberCourse Title
WPC 394Special Topics
SLB 515Sports Bus Strat&Exec Decision
LAW 781Independent Study
Spring 2018
Course NumberCourse Title
WPC 394Special Topics
SLB 584Internship
MKT 591Seminar
SLB 592Research
SLB 598Special Topics
Fall 2017
Course NumberCourse Title
WPC 394Special Topics
SLB 592Research
SLB 598Special Topics
LAW 781Independent Study
Spring 2017
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
SLB 584Internship
SLB 592Research
Fall 2016
Course NumberCourse Title
WPC 394Special Topics
SLB 515Sports Business Strategy
SLB 592Research
LAW 781Independent Study
Summer 2016
Course NumberCourse Title
MKT 598Special Topics
Spring 2016
Course NumberCourse Title
WPC 394Special Topics
MKT 398Essentials of Sports Business
SLB 584Internship
SLB 592Research
Fall 2015
Course NumberCourse Title
WPC 394Special Topics
SLB 511Strategic Career Planning
SLB 515Sports Business Strategy
SLB 592Research
LAW 781Independent Study
Summer 2015
Course NumberCourse Title
MKT 311Sports Administration
MKT 398Essentials of Sports Business
MKT 430Sports Business
Honors / Awards
  • Outstanding Article, Marketing Education Review, 1998
  • Outstanding Mentor Award, Graduate College, Arizona State University, 1996
Editorships

Review Board

  • Journal of Strategic Marketing, 1996-Present
  • Marketing Management, 1996-Present
  • Journal of Marketing Education, 1992-2003
Work History

Arizona State University: 1979-present. Previous Appointments: University of Wisconsin-Madison, University of Houston

Service
  • Chair, AMA Marketing Strategy Interest Group, 2003-present
  • Member, AMA Finance Committee, 2003-present
  • Member, AMA Sports Marketing Interest Group, Executive Team, 2003-present
  • Chair, Department of Marketing, Arizona State University, 1989-current