Mr. McIntosh is a two-time graduate of W.P. Carey. Daniel received his MBA and his BS in Finance from the Carey School. Daniel has a passion for numbers and loves sharing that passion with students. Daniel has assisted with the Economic Impact Studies for the Super Bowl, the NCAA Final Four, the College Football Playoff Championship game, The Fiesta Bowl, The Cactus Bowl and The Waste Management Phoenix Open.
AdSport Scholars is a collaboration between AdSport (www.adsport.com), a Phoenix-based sports sponsorship consultancy, and the W.P. Carey School of Business. This partnership offers an opportunity for students in the Barrett Honors College who are interested in focusing their undergraduate thesis within the fields of sports marketing or sports media studies to work with AdSport as they develop their topics and collect their data.
A select group of AdSport Scholars are first identified by W.P. Carey Professors John Eaton and Daniel McIntosh. Students are then required to submit a prospectus that outlines how their thesis fits into the field of sports marketing. After relevant topics are selected, AdSport joins the newly formed group of Scholars for a roundtable discussion to provide further direction for each student.
From development of the topics to data collection and finishing with the thesis defense, AdSport is available to the Scholars to offer their expertise within the sports industry. Topics have been wide-ranging from the effect of heritage nights on Hispanic marketing efforts within the NBA to athlete branding on social media to how traditions are created and sustained within college athletics.
The final work presented by the AdSport Scholars will offer students the opportunity to showcase their research on a professional platform within sports marketing.
Spring 2021 | |
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Course Number | Course Title |
MKT 311 | Sports Business |
MKT 451 | Sports Business Analytics |
WPC 501 | Statistics for Business |
Fall 2020 | |
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Course Number | Course Title |
MKT 311 | Sports Business |
MKT 451 | Sports Business Analytics |
WPC 501 | Statistics for Business |
SLB 518 | Sports Analytics |
Summer 2020 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
Spring 2020 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 451 | Sports Business Analytics |
MKT 499 | Individualized Instruction |
MKT 591 | Seminar |
SDO 598 | Special Topics |
Fall 2019 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 451 | Sports Business Analytics |
SLB 518 | Sports Analytics |
Summer 2019 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 352 | Marketing Research |
Spring 2019 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 591 | Seminar |
SDO 598 | Special Topics |
Fall 2018 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 451 | Sports Business Analytics |
SLB 518 | Sports Analytics |
Summer 2018 | |
---|---|
Course Number | Course Title |
MKT 398 | Essentials of Sports Business |
Spring 2018 | |
---|---|
Course Number | Course Title |
MKT 441 | Sports Revenue Generation |
MKT 591 | Seminar |
SDO 598 | Special Topics |
Fall 2017 | |
---|---|
Course Number | Course Title |
MKT 352 | Marketing Research |
MKT 441 | Sports Revenue Generation |
MKT 451 | Sports Business Analytics |
SLB 518 | Sports Analytics |
Summer 2017 | |
---|---|
Course Number | Course Title |
MKT 398 | Essentials of Sports Business |
Spring 2017 | |
---|---|
Course Number | Course Title |
MKT 352 | Marketing Research |
MKT 494 | Special Topics |
SLB 518 | Sports Analytics |
Fall 2016 | |
---|---|
Course Number | Course Title |
MKT 352 | Marketing Research |
MKT 441 | Sports Revenue Generation |
MKT 494 | Special Topics |
SLB 518 | Sports Analytics |
Summer 2016 | |
---|---|
Course Number | Course Title |
MKT 311 | Sports Business |
MKT 398 | Essentials of Sports Business |
John W. Teets Undergraduate Teaching Award Finalist 2015-16