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Juan Mundel

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Assoc Professor and Director of Global Initiatives
Faculty w/Admin Appointment, DTPHX Campus, Mailcode 2020

Juan Mundel is an associate professor and director of Global Initiatives at the Cronkite School. Before joining the faculty, he was an assistant professor of public relations and advertising, director of the Latino Media and Communication Program, and the co-founder and director of the Media Engagement Research Lab at DePaul University in Chicago.

While at DePaul University, he taught courses in advertising, consumer insights, and diversity in advertising at the graduate and undergraduate levels. Securing a generous grant, he oversaw the development of new programs in advertising creativity, and a new combined program in Latino Culture and Communication. Because of this, he was named among the 2020 “35 Under 35” Young Leaders Making an Impact in Chicago by Chicago Scholars.

His research has appeared in the Journal of Advertising, Journal of Retailing and Consumer Services, and the Journal of Product and Brand Management, among other outlets. His recent work on brand responses to COVID-19 was recognized with the top paper award by the American Academy of Advertising.

Mundel has more than 13 years of experience working in projects related to global engagement and internationalization. In addition to his administrative experience in the Center for International Relations at Universidad Blas Pascal, he has led short-term study abroad programs to Paris, London, and Amsterdam (International Advertising in Europe, Michigan State University); Amsterdam, Cannes, and Barcelona (Advertising and Society in Europe, Michigan State University and DePaul University); and Buenos Aires and Cordoba (International Social Marketing, Michigan State University and DePaul University). These programs connect students with leading markets in mass communication and provide opportunities to develop much needed global-ready skills. 

He is the incoming head of the Advertising Division at AEJMC after serving as vice head, research chair, and graduate student chair. Mundel is also on the Global and Multicultural Committee for the American Academy of Advertising.

Recent publications:

Mundel, J., Soopramani, D, & Huddleston, P. (2021 online). A cross-country comparison of the conceptualization of affordable luxuries by American and Chinese Millennial Consumers. Asia Pacific Management Review.

Mundel, J. (2021 online). An Asynchronous Approach to Teaching Campaigns Online. Journal of Advertising Education.

Yang, J. & Mundel, J. (2021 online). Are We All in This Together?”: Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism. Journal of Promotion Management

Alhabash, S., Mundel, J., McAlister, A., Quilliam, E.T., Richards, J., Deng, T., & Lynch, K. (2020 online) Processing of Social Media Alcohol Advertising among Underage Minors: Effects of Models’ Age. International Journal of Advertising.

Mundel, J. (2020). International Virtual Collaboration in Advertising Courses: Building international and intercultural skills from home. Journal of Advertising Education, 24 (2), 112-134.


Ph.D. in Media and Information Studies, Michigan State University


Fall 2021
Course NumberCourse Title
MCO 563Social Media Campaign & Engage