Juan Mundel
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555 N Central Ave Suite 430A Phoenix, AZ 85004
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Mail code: 2020Campus: Dtphx
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Juan Mundel is an associate professor of strategic communication and executive director of Global Initiatives at the Walter Cronkite School of Journalism and Mass Communication. He teaches undergraduate and graduate strategic communication and digital audiences courses.
With a strong background in international program development, grant management, and stakeholder relations, Juan has overseen the implementation of numerous study abroad programs, grants, and international reporting projects for the Cronkite School of Journalism and Mass Communication. In addition, he is the principal investigator for the Hubert H. Humphrey grant in journalism and mass communication at ASU. His leadership has also resulted in successful international collaborations and initiatives with the U.S. State Department and Equis Institute.
Juan earned his Ph.D. in Media and Information Studies from Michigan State University. He also holds an M.S. in Journalism and an M.A. in World Languages, Literature, and Linguistics, both from West Virginia University.
His interdisciplinary research focuses on consumer behavior and media effects. Juan has published extensively in academic journals, including Retailing and Consumer Services, J. Interactive Advertising, and J. Marketing Communications. He has also contributed to several edited books, such as The Emerald Handbook for Computer-Mediated Communication and Social Media.
He serves as the editor of the Journal of Advertising Education and has been an invited reviewer for several academic journals. In addition, Juan received the 2021 Early Career Excellence in Teaching Award from AEJMC and was named “35 Under 35” Young Leaders Making an Impact in Chicago.
Ph.D. in Media and Information Studies, Michigan State University
Juan's research is on advertising and consumer behavior. While these topics are often studied to deepen the persuasive appeals and maximize the return on investment, he favors a transdisciplinary approach to studying how to further the industry and advance consumer and audience well-being while doing so.
Mundel, J., Wan, A., & Yang, J. (2023 online). Processes Underlying Social Comparison with Influencers and Subsequent Impulsive Buying: The Roles of Social Anxiety and Social Media Addiction. Journal of Marketing Communications
Chu, S., Deng, T, & Mundel, J. (2022 online) The Impact of Content Characteristics on Attitude toward Brands on TikTok and Viral Behavioral Intention Outcomes. Journal of Marketing Communications.
Mundel, J., Stantz, J., Deng, T., *Sasiela, N. & *Mucci, S. (2022). Consumer Responses to Visual Cues in Food Ads: Considering Endorser Body Size (In)Congruence with Healthy and Unhealthy Foods. Visual Communication Quarterly, 29 (1), 17-33.
Mundel, J. & Yang, J. (2022). Hispanic Identification with Endorsers in Social Media Ads. Journal of Interactive Advertising, 22 (1), 28-41.
Yang, J. & Mundel, J. (2022). Brand Feedback to Negative eWOM on Social Media: An Expectation Violation Approach. Journal of Product and Brand Management, 31(2), 279-292.
Courses
2024 Summer
Course Number | Course Title |
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MCO 494 | Special Topics |
MCO 494 | Special Topics |
MCO 598 | Special Topics |
MCO 598 | Special Topics |
2023 Fall
Course Number | Course Title |
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JMC 310 | Principles of Strategic Comm |
2023 Summer
Course Number | Course Title |
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MCO 494 | Special Topics |
MCO 494 | Special Topics |
MCO 494 | Special Topics |
MCO 494 | Special Topics |
MCO 598 | Special Topics |
MCO 598 | Special Topics |
MCO 598 | Special Topics |
MCO 598 | Special Topics |
2022 Fall
Course Number | Course Title |
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MCO 512 | Humphrey Seminar |
2022 Summer
Course Number | Course Title |
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MCO 494 | Special Topics |
MCO 494 | Special Topics |
MCO 598 | Special Topics |
MCO 598 | Special Topics |
2022 Spring
Course Number | Course Title |
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MCO 302 | Media Research Methods |
MCO 302 | Media Research Methods |
2021 Fall
Course Number | Course Title |
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MCO 563 | Social Media Campaign & Engage |
MCO 563 | Social Media Campaign & Engage |
Outstanding Service Award (2022): Awarded by the Advertising Division at the Association for Education in Journalism and Mass Communication
Early Career Teaching Excellence Award (2021): Awarded by the Advertising Division at the Association for Education in Journalism and Mass Communication
35 Under 35 Young Leaders Making an Impact in Chicago (2020): Awarded by Chicago Scholars
Mundel is the editor of the Journal of Advertising Education, a publication of the Advertising Division at AEJMC.