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Ajith Kumar

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Professor
Faculty, TEMPE Campus, Mailcode 4106
Biography

Ajith Kumar is a professor of marketing in W. P. Carey School of Business. He joined ASU in 1991. His prior appointments included service with the University of South Carolina, State University of New York at Albany, and University of Massachusetts. He has taught a range of undergraduate and graduate marketing courses, including: international marketing, marketing research, marketing strategy, marketing managment and sales management. He is on the editorial board of the Journal of Business Research, 1996-present.

Education
  • Ph.D. University of Massachusetts 1986
  • M.B.A. Indian Institute of Management 1979
  • B.S. Indian Institute of Technology 1976
Publications
  • Noble, Charles H., Rajiv K. Sinha, and Ajith Kumar (2002) "Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications," Journal of Marketing, Vol. 66 (October), 25-39.
  • Kiang, Melody, and Ajith Kumar (2001), "An Evaluation of Self-Organizing Map Networks as a Robust Alternative to Factor Analysis in Data Mining Applications," Information Systems Research.
  • Sharma, Arun, Michael Levy, and Ajith Kumar (2001), "Knowledge Structures and Retail Sales Performance: An Empirical Examination," Journal of Retailing, Vol. 76 (1), 53-70.
Spring 2019
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2018
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2018
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2017
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2017
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2016
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2016
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2015
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Spring 2015
Course NumberCourse Title
MKT 425Global Marketing Management
Fall 2014
Course NumberCourse Title
MKT 397Essentials of Global Marketing
MKT 425Global Marketing Management
Editorships

​Editorial Board

  • Journal of Marketing Research, 1996-2003
  • Journal of Business Research, 1996-present
Work History

Arizona State University: 1991-present Previous Appointments University of South Carolina, State University of New York at Albany, University of Massachusetts

Service
  • Management Trainee, Shaw Wallace & Company, Ltd., 1979-1981
Expertise Areas