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Nicole Lee

Social & Behavioral Sciences
Asst Professor
Faculty, WEST Campus, Mailcode 3051
Biography: 

Nicole Lee is an assistant professor in the School of Social and Behavioral Sciences in the New College of Interdisciplinary Arts and Sciences where she teaches courses in communication. She received her Ph.D. in Media and Communication from Texas Tech University in 2016. Her research examines the intersection of science communication, public relations, and digital media. She is the author of several articles published in journals such as Science CommunicationEnvironmental Communication, and Journal of Communication Management.

Publications: 

Bogomoletc, E. & Lee, N. M. (in press). Frozen meat against COVID-19 misinformation: An analysis of Steak-Umm and positive expectancy violations. Journal of Business and Technical Communication.

Besley, J., Lee, N. M., & Pressgrove, G. (2020). Reassessing the variables used to measure public perceptions of scientists. Science Communication. doi:10.1177/1075547020949547

VanDyke, M. S. & Lee, N. M. (2020). Science public relations: The parallel, interwoven, and contrasting trajectories of public relations and science communication theory and practice. Public Relations Review, 46(4). doi: 10.1016/j.pubrev.2020.101953

Lee, N. M., Abitbol, A., & VanDyke, M. S. (2020). Science communication meets consumer relations: An analysis of Twitter use by 23andMe. Science Communication, 42, 244-264. doi:10.1177/1075547020914906

Lee, N. M. (2018). Fake news, phishing, and fraud: A call for research on digital media literacy education outside the classroom. Communication Education, 67, 460-466. doi:10.1080/03634523.2018.1503313

Seltzer, T. & Lee, N. M. (2018). The influence of distal antecedents on organization-public relationships, Journal of Public Relations Research, 30, 230-250, doi:10.1080/1062726X.2018.1542598

Lee, N. M. & Merle, P. (2018). Media relations and universities: An assessment of digital newsrooms. Journal of Marketing for Higher Education, 28, 232-246. doi:10.1080/08841241.2018.1467991

Edrington, C. & Lee, N. M. (2018). Message strategies of a social movement: Black Lives Matter and its use of Twitter to share information, build community, and promote action. Journal of Public Interest Communications, 2, 289-306.

Lee, N. M. & Seltzer, T. C. (2018). Vicarious interaction: The role of observed online exchanges in fostering organization-public relationships. Journal of Communication Management, 22, 262-279. doi:10.1108/JCOM-11-2017-0129

Abitbol, A., Lee, N. M., Lee, S. Y., & Seltzer, T. C. (2018). #RaceTogether: Starbucks’ attempt to discuss race in America and its impact on company reputation and employees. Public Relations Journal, 11, 1-28.

Lee, N. M., VanDyke, M. S., & Cummins, R. G. (2018). A missed opportunity? NOAA’s use of social media to communicate climate science. Environmental Communication, 12, 274-283. doi:10.1080/17524032.2016.1269825

Lee, N. M., Seltzer, T., & Callison, C. (2017). Relationship building in the craft beer industry: A study of public relations within the growing artisanal and locavore movements. Public Relations Journal, 11, 1-20.

Neill, M. & Lee, N. M. (2016). Roles in social media: How the practice of public relations is evolving. Public Relations Journal, 10, 1-25.

Lee, N. M. & VanDyke, M. S. (2015). Set it and forget it: The one-way use of social media by government agencies communicating science. Science Communication, 37, 533-541. doi:10.1177/1075547015588600

Lee, N. M., Sha, B.-L., Dozier, D. M., & Sargent, P. (2015). The role of new public relations practitioners as social media experts. Public Relations Review, 41, 411-413. doi:10.1016/j.pubrev.2015.05.002

Fall 2021
Course NumberCourse Title
COM 492Honors Directed Study
CMN 520Communication Campaigns
Spring 2021
Course NumberCourse Title
COM 494Special Topics
Fall 2020
Course NumberCourse Title
COM 319Persuasion/Social Influence