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Enrique Martin-Bonneville

Marketing/Comm Spec Sr
University Staff, TEMPE Campus, Mailcode 9701
Biography: 

Enrique (Kiké) Martin-Bonneville is the senior marketing and communications specialist at Global Launch. Kiké is originally from Madrid (Spain), where he graduated in Advertising and Public Relations BA and completed his MA in Protocol, Corporate Communications, and Event Management.

His passion for intercultural communication and languages influenced his decision to move to Milan (Italy) in 2009 to study Communications at the University of Milano-Bicocca. Later on, he moved to Copenhagen (Denmark), where he learned Danish and specialized in Scandinavian studies and communications to complete his Master's Thesis, "The Brand Spain in Denmark: perception-based analysis of the Danish society about Spain." (Copenhagen-Madrid, November 2013).

Kiké has over 10 years of experience in the marketing and communications industry, working for private and public companies in Europe and the United States. In 2016 he moved to the U.S. to work for an MIT marketing firm, specializing in digital marketing, content creation and localization in several languages; managing cross-border life cycle marketing campaigns in Latin America, Asia-Pacific, the US, Canada and Europe.

Prior to Global Launch, Kiké worked as a marketing and communications specialist for the School of Social Transformation and the School of International Letters and Cultures at Arizona State University.

Kiké speaks Spanish, English, Italian, Danish and Norwegian, and he is starting to learn some Swedish and Portuguese.

Education: 
  • Certificate, Citizen Politics in America: Public Opinion, Elections, Interest Groups, and the Media. Harvard University, Cambridge, MA, 2020 (online)
     
  • MA Protocol, Corporate Communications and Event Management. Universidad Rey Juan Carlos, Madrid, Spain, 2013
     
  • BA Advertising and Public Relations. Universidad Rey Juan Carlos, Madrid, Spain, 2011
    • Communication Science, Università degli Studi di Milano-Bicocca, Milan, Italy, 2009-10 (Erasmus Program)

 

Research Interests: 
  • Intercultural Communication
  • Scandinavian Studies
  • Italian Studies
  • Spanish Studies
  • Multilingualism
  • Sociolinguistics
Research Activity: 

Master's Thesis: Martín Palacios, E. (2012, November). The Brand Spain in Denmark: a perception-based analysis of the Danish society about Spain, Copenhagen, Denmark & Madrid, Spain.

An empirical analysis measuring the perception of the Danish society about Spain as a tourist destination and the creating process of the image of a country through the influence of different sources: media, online communication, personal experiences and cultural values.