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Juan Hernandez

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Director, Sports Law and Business Program
University Staff, DTPHX Campus, Mailcode 9520
Biography

In November 2019, the Sandra Day O’Connor College of Law named Aaron Hernandez the Director of the Allan “Bud” Selig Sports Law and Business Program at Arizona State University. As Director, Aaron is responsible for supervising the Sports Law and Business (SLB) Program and ensuring its continued success. Aaron oversees the following aspects of the SLB Program: operational efficiency, admissions, curriculum development, academic and career advising, recruiting, donor and alumni relations, stakeholder relations, and student engagement. In collaboration with Executive Director Glenn Wong, Aaron also is responsible for long-term strategic vision and growth of the SLB Program. In addition to overseeing the SLB Program, Aaron is also responsible for teaching class at the law school.

Before joining Arizona State, Aaron was the Associate Director of Football at the NCAA. While at the NCAA, Aaron specialized in stakeholder engagement in Division I (FBS). Aaron worked closely with high-profile college football coaches, athletic directors, sports administrators, compliance officers, and many other stakeholders to identify major threats to the collegiate model. He also served as the primary liaison to the Big 12 Conference, American Athletic Conference, Under Armour, and the College Football Playoff for all football-related matters. Aaron also conducted investigations of institutions that may have violated NCAA rules and focused on matters that involved Division I college football. 

Aaron has previously served in compliance and legal roles with: Marquette University Athletics, the National Sports Law Institute, NASCAR, and Gray & Associates, LLP. Aaron graduated with his Juris Doctor in May of 2013 from Marquette University Law School, receiving a certificate in Sports Law from the National Sports Law Institute, and is an admitted attorney to the State Bar of Wisconsin. Aaron was named the 2019 Marquette Sports Law Alumnus of the Year and is published in four separate law journals for works focused on legal issues in sports.

A native of El Paso, TX, Aaron received his Bachelor’s in Business Administration in Finance from the Mendoza College of Business at the University of Notre Dame in 2010. Aaron currently resides in Phoenix, AZ.

Spring 2020
Course NumberCourse Title
SDO 592Research