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Jacob Nelson

Asst Professor
Faculty, DTPHX Campus, Mailcode 2020
Biography: 

Jacob Nelson draws on qualitative and quantitative methods to examine how the relationship between journalists and their audiences is changing, and what those changes mean for both the profession and the public. His work is published in academic journals, including New Media & Society and Digital Journalism, as well as in public-facing outlets like Columbia Journalism Review.

Nelson is an assistant professor in the Walter Cronkite School of Journalism and Mass Communication. 

Education: 

Ph.D. Northwestern University

Publications: 

Nelson, J.L. (2018). The Elusive Engagement Metric. Digital Journalism

Nelson, J. L., & Taneja, H. (2018). The Small, Disloyal Fake News Audience: The Role of Audience Availability in Fake News Consumption. New Media & Society

Nelson, J.L. & Lei, R.F. (2017). The Effect of Digital Platforms on News Audience Behavior. Digital Journalism

Nelson, J.L. (2017). And Deliver Us To Segmentation: The Growing Appeal of the Niche News Audience. Journalism Practice

Nelson, J.L.  & Webster, J.G. (2017). The Myth of Partisan Selective Exposure: A Portrait of the Online Political News Audience. Social Media + Society

Nelson, J.L., Lewis, D.A., & Lei, R. (2017). Digital Democracy in America: A Look at Civic Engagement in an Internet AgeJournalism & Mass Communication Quarterly

Nelson, J.L. & Webster, J.G. (2016). Audience Currencies in the Age of Big DataInternational Journal on Media Management

Nelson, J.L. & Lewis, D.A. (2015). Training Social Justice Journalists: A Case StudyJournalism & Mass Communication Educator

Spring 2021
Course NumberCourse Title
MCO 438Digital Audience Analysis
MCO 565Digital Audience Analytics
Spring 2020
Course NumberCourse Title
JMC 473Business&Future of Journalism
MCO 565Digital Audience Analytics
Fall 2019
Course NumberCourse Title
MCO 438Digital Audience Analysis
MCO 565Digital Audience Analytics
Spring 2019
Course NumberCourse Title
MCO 438Digital Audience Analysis
MCO 565Digital Audience Analytics
Fall 2018
Course NumberCourse Title
MCO 438Digital Audience Analysis
Honors / Awards: 

2017. Knight News Innovation Fellow, Tow Center for Digital Journalism, Columbia Journalism School.

2017. Student Paper Competition Winner, Research Conference on Communications, Information and Internet Policy (TPRC).

2016. Presidential Special Call Finalist, Association for Education in Journalism and Mass Communication and the Kettering Foundation.

Professional Associations: 

Association for Education in Journalism and Mass Communication (AEJMC), Association of Internet Researchers (AoIR), International Communication Association (ICA).