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Syed Hussain

Asst Professor
Faculty, DTPHX Campus, Mailcode 2020
Biography: 

Syed Hussain has 11 years of experience in behavior change communication, social influence and persuasion. His focus is on both applied and theoretical aspects of designing, implementing and evaluating public communication campaigns. His qualifications include a doctorate in journalism (2018), a master's in health communication (2013) funded by Fulbright, a post-graduate certification in public health from the University of Manchester U.K. (2006), and a master’s degree in information systems management (2005). During his doctorate, Hussain worked on research projects funded by USAID, National Science Foundation (NSF), and Robert Wood Johnson Foundation (RWJF). He also received the Outstanding Doctoral Student Award (2018) for the teaching, research and practice balance he was able to achieve at Michigan State University.

Before joining MSU, he worked in managerial positions in International Rescue Committee (IRC) and Save the Children for Reproductive, Maternal, Newborn, Child, Adolescent and Health (RMNCAH) projects. In his role as a Behavior Change Communication (BCC) Manager with IRC, he managed the creative design, implementation and evaluation of a $1M communication campaign. He also received an outstanding performance award at Save the Children (2011).

Hussain's research includes both quantitative and qualitative methodologies including experimental studies as well as focus groups, interviews and systematic reviews. He has participated in psychophysiological studies as well as visual communication and linguistic text analysis. He has published scholarship in a book chapter as well as Communication Research Reports, among other journals. He has presented at several conferences including the Association for Education in Journalism and Mass Communication, International Communication Association, National Communication Association, Computer Human Interaction, Global Digital Health Forum, Kentucky Health Communication and DC Health Communication Conferences. 

 Overall, Hussain is a highly interdisciplinary professional with emphasis on theory-based practice of communication and digital technology projects on behavior change, social influence and persuasion.

Education: 
  • Ph.D. Journalism (Persuasive Communication), Michigan State University 2018
  • M.A. Health and Risk Communication (Fulbright Scholarship), Michigan State University 2013
  • Graduate Certification in Public Health, University of Manchester, U.K. 2006
  • M.A. Information Technology Management, International Islamic University, Pakistan 2005
  • B.A. Business Management (Marketing and Entrepreneurship), Foundation University, Pakistan 2002
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Research Interests: 

I study human emotions to improve health behaviors. I am specifically interested in nostalgic emotions and have explored their effectiveness for people living with depression to seek help. I have also designed nostalgic health messages to promote no-smoking behavior. Social media, mobile phones and virtual reality are the tools through which I reach different audience with health messages. Before joining ASU, I was at Michigan State University (MSU) doing my Masters in Health Communication (2013), and  then PhD in Journalism (2018). My PhD was funded by several interesting projects funded by USAID, NSF and Robert Wood Johnson Foundation. Even before joining MSU, I worked as Behavior Change Communication Manager for USAID (2008-2010), and Save the Children (2010-2012) on international public health projects. Please feel free to reach out to me. I love to disucss new ideas and help students for their academics :)

Research Group: 

Digital Audience Engagement Lab at Walter Cronkite School of Journalism and Communication, ASU

Publications: 

Please click on the Google Scholar Link to view publications. Let me know if you want a copy: https://scholar.google.com/citations?user=38t8-QcAAAAJ&hl=en

 

Fall 2020
Course NumberCourse Title
MCO 437Aud Acquisition & Engagement
MCO 563Social Media Campaign & Engage
Spring 2020
Course NumberCourse Title
MCO 563Social Media Campaign & Engage
MCO 564Digital Aud Research&Behavior
Fall 2019
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 563Social Media Campaign & Engage
Spring 2019
Course NumberCourse Title
MCO 437Aud Acquisition & Engagement
MCO 563Social Media Campaign & Engage
Fall 2018
Course NumberCourse Title
MCO 563Social Media Campaign & Engage