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Mark Hass

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Professor of Practice
Faculty, DTPHX Campus, Mailcode 2020
Professor of Practice
Faculty, DTPHX Campus, Mailcode 2020
Biography

Mark Hass is a professor of practice and a member of the Barrett Honors faculty at the W. P. Carey School of Business and the Walter Cronkite School of Journalism and Mass Communications at Arizona State University, where he specializes in strategic communications and marketing.

He is a frequent speaker on topics related to corporate social activism and executive reputation, digital storytelling, internet privacy, and data as a marketing tool, and has more than three decades of experience as a journalist, entrepreneur and strategic communications professional.

Prior to assuming his current roles, he was President and CEO of Edelman U.S., responsible for the operations and performance of the largest business unit of the world’s premiere public relations / integrated marketing agency and its 2,400 U.S. employees. His earlier career included positions as CEO Edelman China; CEO of MS&L Worldwide, the global public relations firm of the Paris-based Publicis Groupe; founder and CEO of two digital marketing agencies acquired by industry holding companies; and writer and editor at daily newspapers in Syracuse, Miami and Detroit, where his staff won a Pulitzer Prize.

He has provided senior counsel to a broad range of clients in China, Europe and the U.S., including Volkswagen, Nissan, GM, Toyota, United Airlines, Kellogg’s, Fannie Mae, ADM, Starbucks, Oracle, Hewlett-Packard, Hilton and Wrigley.

 

Education

Mark Hass graduated magna cum laude from the State University of New York at Buffalo with a baccalaureate degree in English and was named a Distinguished Alumnus in 2014.

Spring 2020
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Fall 2019
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Spring 2019
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Fall 2018
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Spring 2018
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Fall 2017
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Spring 2017
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
MCO 494Special Topics
MCO 598Special Topics
Fall 2016
Course NumberCourse Title
MKT 302Applied Mrktng Mgmt & Ldrship
Professional Associations

Member Arthur Page Society