Heewon Chae

Professor Chae's research interests lie in the area of strategy, organizational theory, and international business, with a specific focus on organizational identity, market categorization, and social movements. Taking sociocognitive perspectives, she examines how organizational audiences such as investors, local communities, and consumers influence firms' strategies and their consequences. Using various research methods including computational text analysis, large data utilization, and experiments, she has investigated various phenomena in the hedge fund, international automotive, and restaurant industries, as well as venture startup companies and social movements. 

Her research won the Flamholtz Award for excellent academic progress and the Rackham Centennial Fellowship Award for excellence in research. In 2012, Professor Chae received the Leabo Teaching Award for Outstanding Doctoral Student. She was also a recipient of Samsung Scholarship (2010-2016). Prior to pursuing her doctorate, she worked in equity research at Merrill Lynch and Cazenove, and in financial mangement at Samsung Electronics.