Monika Lisjak joins the W. P. Carey School of Business from Erasmus University in the Netherlands. She also was a visiting research scholar at Stanford University. Professor Lisjak's research interests focus on examining consumer goals and behaviors through two streams of research. One is symbolic consumption, when people are often motivated to buy products with symbolic value to communicate information about themselves. She examines factors that motivate consumers to buy products that are imbued with symbolic benefits and effects of symbolic consumption on consumber well-being. The second stream of research is self-control in the context of health decision-making. 

Her work has appeared in leading journals in the field, including the Journal of Consumer Research, Journal of Marketing, Journal of Personality and Social Psychology, and Personality and Social Psychology Bulletin, and has been featured in several media outlets, such as The Economist, The Huffington Post, Forbes, and New York magazine.