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Monika Lisjak

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Assistant Professor
Faculty, TEMPE Campus, Mailcode 4106

Monika Lisjak joins the W. P. Carey School of Business from Erasmus University in the Netherlands. She also was a visiting research scholar at Stanford University. Professor Lisjak's research interests focus on examining consumer goals and behaviors through two streams of research. One is symbolic consumption, when people are often motivated to buy products with symbolic value to communicate information about themselves. She examines factors that motivate consumers to buy products that are imbued with symbolic benefits and effects of symbolic consumption on consumber well-being. The second stream of research is self-control in the context of health decision-making. 

Her work has appeared in leading journals in the field, including the Journal of Consumer Research, Journal of Marketing, Journal of Personality and Social Psychology, and Personality and Social Psychology Bulletin, and has been featured in several media outlets, such as The Economist, The Huffington Post, Forbes, and New York magazine.

  • Ph.D. Northwestern University
Research Interests: 
  • Consumer Behavior
  • Goals and Motivation
  • Symbolic Consumption
  • Rewards in Marketing
  • Lisjak, Monika, Andrea Bonezzi, and Derek D. Rucker, “How Marketing Perks Influence Word-of-Mouth,” Journal of Marketing, forthcoming. 
  • Mandel, Naomi, Monika Lisjak, and Qin Wang, “Compensatory Routes to Object Attachment,” Current Opinion in Psychology, forthcoming.
  • Lisjak, Monika, Andrea Bonezzi, Soo Kim, and Derek D. Rucker (2015), “Perils of Compensatory Consumption: Within-Domain Compensation Undermines Subsequent Self-Regulation,” Journal of Consumer Research 41 (February), 1186-203. [Media Coverage: Chicago Tribune, Forbes, TIME magazine, New York Magazine, Psychology Today, etc.]
  • Lisjak, Monika and Angela Y. Lee (2014), “The Bright Side of Impulse: Depletion Heightens Self-Protective Behavior in the Face of Danger,” Journal of Consumer Research, 41 (June), 55-70. [Media Coverage: ABC News Radio, Science Daily, Shape magazine, The Huffington Post, etc.]
  • Lisjak, Monika, Angela Y. Lee, and Wendi L. Gardner (2012), “When a Threat to the Brand Is a Threat to the Self: The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness,” Personality and Social Psychology Bulletin, 38 (September), 1120-1132. [Media Coverage: Business Insider, Business News Daily, The Economist, etc.]
  • Lisjak, Monika, Daniel C. Molden, and Angela Y. Lee (2012), “Primed Interference: The Cognitive and Behavioral Costs of an Incongruity between Chronic and Primed Motivational Orientations,” Journal of Personality and Social Psychology, 102 (May), 889-909. [Lead Article]
Spring 2021
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2020
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2019
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2018
Course NumberCourse Title
MKT 402Consumer Behavior
Spring 2017
Course NumberCourse Title
MKT 402Consumer Behavior
Honors / Awards: 
  • Netherlands Organization for Scientific Research VENI grant (€ 250,000), 2014
  • Erasmus Research Institute of Management’s Early Career Talent Program, 2012
  • SCP Doctoral Dissertation Competition, Honorable Mention, 2011
  • AMA Doctoral Consortium Fellow, 2011
Work History: 

Arizona State University: 2015-present. Previous appointments: Erasmus University; Assistant Professor of Marketing, 2012-2015; Stanford University; Visiting Scholar, Spring 2013, 2014 and 2015