As assistant dean, Jessica Pucci leads the school’s Digital Audiences programs, including curriculum development across the Digital Audiences degree programs and oversight of the Digital Audiences Lab. She also leads the school’s executive education programs and synergies that leverage the school’s expertise in audience growth, engagement and measurement, including partnerships with the NCAA Final Four, and the award-winning Electionland project. She teaches courses in digital strategy, analytics and audience engagement, and manages client relations for the agency-style capstone experience, Digital Audience Growth.
Prior to her current role, Pucci served as director of Digital Audience Programs and director of the Cronkite News social media team. Previously, Pucci directed brand journalism, social media and engagement for large national home-design and retail clients at the communications agency Manifest, formerly McMurry/TMG. She directed content strategy and execution for clients such as Bed Bath & Beyond.
Pucci has worked in magazine journalism, serving as a managing editor and later a digital editor for DRAFT Magazine. There, she directed editorial content and oversaw social media, while orchestrating print-to-web story packaging. Her work also has appeared in Robb Report, Money magazine and HGTV Magazine, among others.
Pucci holds a master’s degree in journalism from the University of Missouri, where her research focused on journalism ethics. She earned her bachelor’s degree in journalism from the University of Wisconsin.