Sang-Pil Han is an Associate Professor of Information Systems at the W. P. Carey School of Business, Arizona State University, whose research in artificial intelligence, digital platforms, and business analytics has achieved acclaim both academically and publicly. Published in premier academic journals such as Management Science, Management Information Systems Quarterly, Information Systems Research, and Journal of Marketing, his work has also been featured in popular media outlets including Harvard Business Review, Wall Street Journal, and BBC News. Professor Han's research has been awarded multiple grants from distinguished bodies including the Marketing Science Institute, Wharton Interactive Media Initiative, NET Institute, Wharton Customer Analytics Initiative, Korea Research Foundation, and Hong Kong General Research Fund, in addition to funding from private companies. A prominent educational leader, he has served as the Co-Faculty Director for the Master of Science in Business Analytics program at ASU and an Associate Editor at Information Systems Research. His expertise is sought after by a range of organizations, from innovative tech startups like Mathpresso and RoundIn to non-profits such as Simple Steps, a 501c3 organization assisting female immigrants in professional advancement. When not immersed in his professional pursuits, he enjoys running.
Education
Ph.D.Korea Advanced Institute of Science and Technology 2008
M.S.Korea Advanced Institute of Science and Technology 2002
B.A.Korea Advanced Institute of Science and Technology 2000
“An Empirical Analysis of User Content Generation and Usage Behavior on the Mobile Internet,” with Anindya Ghose, Management Science, 57(9), 2011, 1671-1691. (Link)
“A Social Network-Based Inference Model For Validating Customer Profile Data,” with Wonseok Oh, Sung-Hyuk Park, and Soonyoung Huh. Management Information Systems QuarterlySpecial Issue on Business Intelligence Research, 36(4), 2012, 1217-1237. (Link)
“How is the Mobile Internet Different? Search Costs and Local Activities,” with Anindya Ghose and Avi Goldfarb. Information Systems Research, 24(3), 2013, 613-631. (Link)
“Estimating Demand for Mobile Apps in the New Economy,” with Anindya Ghose. Management Science Special Issue on Business Analytics, 60(6), 2014, 1470-1488. (Link)
“Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework” with Sungho Park and Wonseok Oh. Management Information Systems Quarterly Special Issue on Transformational Issues of Big Data and Analytics in Networked Business, 40(4), 2016, 983-1008. (Link)
“Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective” with Wonseok Oh, Hyeokkoo Eric Kwon, Hyunji So. Information Systems ResearchSpecial Issue on Ubiquitous IT and Digital Vulnerabilities, 27(4), 2016, 919-939. (Link)
“Battle of the Channels: The Impact of Tablets on Digital Commerce” with Kaiquan Xu, Jason Chan, and Anindya Ghose. Management Science, 63(5), 2017, 1469-1492. (Link)
“When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition,” with Wonseok Oh, Sungho Park, and Yoon Suk Son. Information Systems Research, 31(3), 2020, 835–847. (Link)
“Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation," with Ranjit Christopher, Sungho Park, Min-Kyu Kim. Information Systems Research, 33(2), 2022, 399-412. (Link)
“Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements,” with Mihyun Lee, Sungho Park, and Wonseok Oh. Information Systems Research, 34(3), 2023, 961-995.(Link)
“Fake Thumbs in Play: A Large-Scale Exploration of Opinion Manipulation in User Comments Space in South Korea,” with K. Hazel Kwon, Mihyun Lee, and Sungho Park. New Media & Society, 26(6), 2024, 3252-3272. (Link)
“Learning outside the Classroom during a Pandemic: Evidence from an Artificial Intelligence-Based Education App,” with Ka Young Ko, Seigyoung Auh, Donghyuk Shin, and Yeonjung Lee. Management Science, 69(9), 2022, 3616-3649. (Link)
“The Effect of Mobile Review Reminder Timing on Product Reviews: Evidence from Two Field Experiments,” with Miyeon Jung, Sunghan Ryu, and Daegon Cho. Journal of Marketing, 87(4), 2023, 528-549. (Link)
"Uncertainty Reduction vs. Reciprocity: Understanding the Effect of a Platform-Initiated Reviewer Incentive Program on Regular Ratings," with Jingchun Pu, Young Kwak, Ye Qiang, and Bin Gu. Information Systems Research, 35(3), 2023, 1363-1381. (Link)
“When Is the Best Time to Ask Customers for a Review?” with Miyeon Jung, Sunghan Ryu, and Daegon Cho. Harvard Business Review, 2023. (Link)
“In-Consumption Information Cues and Online Video Consumption,” with Kyungmin Choi, Jaeung Sim, Daegon Cho. Management Information Systems Quarterly, 48(2), 2024, 645-678. (Link)
“Disinformation Spillover: Uncovering the Ripple Effect of Bot-Assisted Fake Social Engagement on Public Attention” with Sanghak Lee, Donghyuk Shin, K. Hazel Kwon and Seok Kee Lee. Management Information Systems Quarterly, 48(3), 2024, 847-872. (Link)
Research Activity
"Curbing Excessive Smartphone Use through Flexible Precommitment Apps: A Multiple Discrete-Continuous Extreme Value Approach,” with Hyunji So, Jinpyo Hong, and Wonseok Oh. Under 4th round review.
“When the Human–Algorithm Voice Connection Fails: Effects of Attribution Responses on User Engagement with AI-Enabled Smart Speakers,” with WanGyu Henry Heo, Seokchae Yoon, and Wonseok Oh. Under revision for 2nd round review.
“Threats or Opportunities? The Impact of Integrating Generative AI into Service Platforms on User Engagement and Financial Performance,” with Julian Lehmann, Heewon Chae, Donghyuk Shin, Seigyoung Auh, Victor Lee. Under revision for 2nd round review.
“Stakeholder Activism for Transparency on Social Media Amid Governance Disruptions: Evidence from Cryptocurrency Exchanges,” with Jaeho Myung, Miyeon Jung, and Seigyoung Auh. Under 1st round review.
“How User Adoption of ChatGPT Influences Commercial Search Volume and Variety in Traditional Search Engines,” with Juwon Hong, Sungwook Yoon, and Sungho Park. Under 1st round review.
“Service Robots and Responsible Workforce Transformation: Evidence from Restaurant Operations,” with Myunghwan Lee, Gene Moo Lee, Donghyuk Shin, and Wooje Cho. In preparation for journal submission.
“AI and Political Polarization: How ChatGPT Shapes Political Leaning and Reinforces Bias,” with Juwon Hong, Young Mie Kim, and Sungho Park. In preparation for journal submission.
“Graph Representation Learning for Reciprocal Recommendation in Online Matching Platforms,” with Kyuhan Lee, Buomsoo Kim, Sudha Ram, and Donghyuk Shin. In preparation for journal submission.
"Managing Demand Volatility through Online Communities: Evidence from A Large-Scale Field Experiment," with Donghyuk Shin, Kyuhan Lee, and Seigyoung Auh. In preparation for journal submission.
"AI vs. Gig Workers: An Empirical Analysis from a Service Versioning Lens," with Donghyuk Shin, Ka Young Ko, and Seigyoung Auh. In preparation for journal submission.
“Battle of the AIs: Generative AI’s Impact on AI Businesses,” with Victor Lee and Donghyuk Shin. In preparation for journal submission.
“Educational Leapfrogging: Achieving AI for Good by Combatting Global Educational Disparities,” with Donghyuk Shin and Seigyoung Auh. In preparation for journal submission.
“When Does Congruence Matter for Pre-roll Video Ads? The Effect of Multimodal, Ad-Content Congruence on the Ad Completion,” with Sungho Park, Gene Moo Lee, and Donghyuk Shin. Working paper available.
“The Gender Gap and Impact on Customer Satisfaction and Financial Outcome: Evidence from Student Evaluations of Tutors,” with Ka Young Ko, Jeongeun Kim, Donghyuk Shin, Seigyoung Auh, and Yeonjung Lee. Abstract available.
“Understanding Paid Subscription Dynamics in LLM Applications: An Empirical Study of Conversion Factors,” with Seowoo Ko, Donghyuk Shin, and Wonseok Oh. In progress of data analyses.
“Mitigating Generative AI Risks: Enhancing Safety Through Integrated Human-LLM Red-Teaming,” with Juwon Hong, and Sungho Park. In progress of data analyses.
“Aligning Diverse Human Values in Large Language Models: Toward Cultural and Contextual Sensitivity,” with Juwon Hong, and Sungho Park. In progress of data analyses.
“AI and Political Polarization: How ChatGPT Shapes Political Leaning and Reinforces Bias,” with Juwon Hong, Young Mie Kim, and Sungho Park. In progress of data analyses.
“Balancing Perspectives: Examining Multi-Agent and Single-Agent AI Systems in Political News Consumption,” with Donghyuk Shin and Seigyoung Auh. In progress of experiment design and data collection.