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Kyounghee Kwon

Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Affiliated Faculty
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Asst Professor
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020

Professor Kyounghee "Hazel" Kwon received a doctoral degree in Communication from the State University of New York at Buffalo in 2011 and has served on the faculty at Drexel University in Philadelphia, PA before joining the Arizona State University.

Her research interests focus on social/digital media and society, with a particular emphasis on the ways in which digitally-mediated communication influences collective sensemaking and (anti)sociality. Some of her research has been supported by DoD, NSF, SSRC, and MacArthur Foundation.

Dr. Kwon has received Herbert S. Dordick Dissertation Award from the International Communication Association (ICA); Emerghing Scholar Award, Kappa Tao Alpha Research Award from National Honor Society in Journalism and Mass Communication, and Jung-Sook Lee Award from the Association for Journalism and Mass Communication (AEJMC); and Top Four Paper Award from National Communication Association (NCA). Her publications have appeared in multiple high impact journals.


Ph.D. SUNY-Buffalo, New York

M.A. SUNY-Buffalo, New York

B.A. Yonsei University, Seoul, South Korea

Research Interests: 

Social Media and Society, including

  • Online communities
  • Networked sensemaking during unrest
  • Digital information disorders (incivility, misinformation, manipulation) 
  • Dark knowledge sharing online
  • Digital methods

Graduate Faculty in Communication research areas: social media and society with emphasis on online communities, networked sensemaking, digital information disorders (incivility, misinformation, manipulation), dark knowledge sharing, and digital methods



Research Activity: 
  • Kwon, K. H. Rumor Diffusion during Unrest. National Science Foundation (2020-2021)
  • Kwon, K. H., & Walker, S. Facebook Information Diffusion and Protest Mobilization: State-level Analyses of the 2018 March for Our Lives Demonstrations. SSRC-Social Media and Democracy Grant (2020-2021)
  • Kwon, K. H.  Crisis and Collective Problem-Solving on the Darkweb: Understanding Crisis Information Processing in Hidden Cyber Communities. DOD-ARO (2019-2022)
  • Kwon, K.H. & Chadha, M.. News Proximity and Social Media Framing of Terrorism: A Computational Approach toward Large-Scale Framing Research. Emerging Scholars Program. AEJMC (2017-2018)
  • Schober,Juliane S, Bhattacharjya,Nilanjana, Brown,Claudia G, Chadha,Monica, Chau,Angie C, Chen,Huaiyu, Cheong,Pauline, Chhabra,Deepak, Cho,Sookja, Codell,Julie, Dutta,Uttaran, Gabbard,Ralph Barnhart, Hedberg,William C, Henn,Alexander Ernst, Kwon,Kyounghee Hazel, Le,Thuy-Kim Pham, Moore,Aaron Stephen, Rush,James Robert, Shin,Jiwon, Thornton,Sybil, Wilson,Bradley James,
    Asia Mediated: Interdisciplinary Curriculum Innovation at Arizona State University.
    ED (10/1/2016 - 9/30/2018)
  • Halavais,Alexander*, Kwon,Kyounghee Hazel. Evaluating Microcredentialling in Public Networked Environments. UNIV OF CA AT IRVINE(3/1/2013 - 7/31/2014).
Spring 2021
Course NumberCourse Title
MCO 564Digital Aud Research&Behavior
Spring 2019
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 564Digital Aud Research&Behavior
Fall 2018
Course NumberCourse Title
MCO 436Audience Research and Behavior
Spring 2018
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 494Special Topics
MCO 598Special Topics
Fall 2017
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 494Special Topics
  • Halavais, A., & Kwon, K. H. Representing personal history, ability, and reputation online. Internet Research Conference (Oct 2014).
  • Kwon, K. H., & Bang, C. H. Social Media Rumors as Improvised Public Opinions: A Semantic Network Analysis of Twitter during Korean Saber Rattling 2013. Social Media and Society Conference (Sep 2014).
  • Kwon, K. H., Stefanone, M. A., & Barnett, G.A. Networked Influence in Social Media. Social Media and Society Conference (Sep 2014).
  • Kwon, K.H. Microcredentialling: Digital badges as indicators of expertise. Cyber-Human Research Center Colloquium at Yeungnam Univ. (S.Korea) (Jun 2014).
  • Kwon, K. H., Moon, S. & Stefanone, M. A. Predicting individual’s willingness to self-censor political opinions in online networked environment. World Conference for Public Administration (Jun 2014).
  • Kwon, K. H., Moon, S.-I, & Stefanone, M. Unspeaking on Facebook? Testing Network exposure effects on self-censorship of political expressions in Social Network Sites. International Communication Association (May 2014).
  • Kwon, K.H. Government surveillance beliefs and online information sharing under a perceived national threat: An exploration of South-North Korean saber rattling 2013. International Communication Association (May 2014).
  • Halavais, A., Kwon, K. H, & *Havener, S. What a badge is worth: The acceptability of badges as indicator of experience. the American Educational Research Association Conferenc (Apr 2014).
  • Kwon, K. H. Revisiting the Emergent Norm Theory to Understand Protest Communication in Social Media: the Improvisation-Verification-Solidification (IVS) Framework. Internet Research Conference (Oct 2013).
  • Kwon, K. H., Oh, O., & Rao, H. R. An Instantaneous Online Resource Mobilization in Twitter: A Temporal and Network Analysis of the January 25th Egypt Protest 2011. International Communication Association (Jun 2013).
  • Kwon, K.H. Twitter Public Sphere and the Egyptian Revolution of 2011. Graduate Seminar in the Hugh Downs School of Human Communication (Nov 2012).
  • Kwon, K. H., Oh, O., & Rao, H.R. What happened on January 25th, 2011 in Twitter? Twitter Diffuse Crowd and Spontaneous Protest Communication. A Graduate Colloquium in the Dept. of Global Service Management at Sogang Univ., Seoul, S.Korea (Oct 2012).
  • Kwon, K.H., Onook, O., Agrawal, M., & Rao, H.R. Twitter as a metajournalism Service: A co-tweet network analysis of the 2009 Gaza conflict. International Network for Social Networks Analysis Conference (SUNBELT), Redondo Beach, CA (Mar 2012).
Honors / Awards: 

Emerging Scholars Recipient, Association for Education in Journalism and Mass Communication (One of the four accepted out of 70 candidates). 2017.

Visiting Scholar-in-Residence Fellowship, Social Media Lab, Ted Rogers School of Management, Ryerson University, Toronto, CA. (The largest academic social media laboratory in Canada). 2016.

Honorable Mention, Top Faculty Paper, Korean American Communication Division, International Communication Association. 2014.

Dissertation Award, Herbert S. Dorddick Dissertation Award (3rd Place), Communication and Technology Division, International Communication Association (Second runner-up out of 24 nominations). 2011.

Kappa Tao Alpha, Research award and induction to the National Honor Society for Journalism and Mass Communication. 2009.

Top Paper (1st), Jung Sook Lee Award from Communication and Technology Division, Association for Education in Journalism and Mass Communication. 2009.

Top Paper (4th), Peace Communication Division, National Communication Association. 2007.


  • Advisory Board, Korean Press Foundation, South Korea (2020)
    Project: Media Users in South Korea

  • Associate Editor, Journal of Contemporary Eastern Asia

  • Stakeholder Engagement, Facebook Inc. (2019/2020)
    Content Policy: Rumors and Offline Violence (Oct 2019)
    Content Policy: Response to COVID-19 (Apr 2020)

  • International Advisory Board, Sungkyunkwan University, Seoul, South Korea (2020–Present)
    Department of Interaction Science
    Department of Applied Artificial Intelligence

  • Social Media and Society Conference, Program Track Chair and Committee (2014 - Present)

  • Panel Organizer, Association for Education in Journalism and Mass Communication, Chicago, IL (2017)
  • Panel Organizer/Chair, National Communication Association Conference, Philadelphia, PA (2016)
  • Organizing Committee, the 16th Association of Internet Researchers Conference (IR16), Phoenix, AZ. (2015-2016)
  • Social Technology Master's Degree Program, Committee (2013 - Present)
  • Graduate Committee (MACS), Admission and Graduation Committee (2012 - Present)
  • Preconference Organizer, the 14th Association of Internet Researchers Conference (IR14), Denver, CO
  • International Communication Association Conference, Panel Chair/Respondent (2014 - 2014)