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Kyounghee Kwon

Asst Professor
Faculty, DTPHX Campus, Mailcode 2020
Affiliated Faculty
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020
Assoc Professor
Faculty, DTPHX Campus, Mailcode 2020


Professor Kyounghee "Hazel" Kwon received a doctoral degree in Communication from the State University of New York at Buffalo in 2011, and has served on the faculty at Drexel University in Philadelphia, PA before joining the Arizona State University.

Her research interests focus on social media and digital technologies, with a particular emphasis on the ways in which digitally-mediated communication influences collective sensemaking and (anti)sociality. Some of her research have been supported by NSF and HASTAC.

Dr. Kwon has received Herbert S. Dordick Dissertation Award from the International Communication Association (ICA); Emerghing Scholar Award, Kappa Tao Alpha Research Award from National Honor Society in Journalism and Mass Communication, and Jung-Sook Lee Award from the Association for Journalism and Mass Communication (AEJMC); and Top Four Paper Award from National Communication Association (NCA). Her publications have appeared in multiple high impact journals.


Ph.D. SUNY-Buffalo, New York

M.A. SUNY-Buffalo, New York

B.A. Yonsei University, Seoul, South Korea

Research Interests: 

Social Media and Society, including

  • Online communities
  • Networked sensemaking during unrest
  • Digital information disorders (incivility, misinformation, manipulation) 
  • Dark knowledge sharing online
  • Digital methods

Graduate Faculty in Communication research areas: social media and society with emphasis on online communities, networked sensemaking, digital information disorders (incivility, misinformation, manipulation), dark knowledge sharing, and digital methods

  • Song, Y., Kwon, K. H., Xu, J., Huang, X., & Li, S. (2020). Curbing profanity online: A network-based diffusion analysis of profane speech on Chinese social media. New Media & Society, 1461444820905068.
  • Ng, Y. L., Song, Y., Kwon, K. H., & Huang, Y. (2020). Toward an integrative model for online incivility research: A review and synthesis of empirical studies on the antecedents and consequences of uncivil discussions online. Telematics and Informatics47.
  • Kwon, K. H., Yu, W., Kilar, S., Shao, C., Broussard, K., & Lutes, T. (2020, January). Knowledge Sharing Network in a Community of Illicit Practice: A Cybermarket Subreddit Case. In Proceedings of the 53rd Hawaii International Conference on System Sciences.
  • Kwon, K.  H., Chadha, M., & Wang, F. (2019). Proximity and networked news public: Structural topic modeling of global Twitter conversations about the 2017 Quebec mosque shooting. International Journal of Communication, 13, 2652–2675. 
  • Sahly, A., Shao, Ch., & Kwon, K. H. (2019). Social media for political campaigns: An examination of Trump’s and Clinton’s framing building and its effect on audience engagement. Social Media + Society, 5(2), 1-13.  
  • Kwon, K. H. (2019). Public Referral, Viral Campaign, and Celebrity Participation: A Social Network Analysis of the Ice Bucket Challenge on YouTube. Journal of Interactive Advertising. Online before print. DOI: 
  • Shao, C. & Kwon, K. H. (2018). Clicks intended: An integrated motivation model for nuanced social feedback system uses on Facebook. Telematics and Informatics. Online before print DOI
  • Dutta, H., Kwon, K. H., & Rao, H. R. (2018). A system for intergroup prejudice detection: The case of microblogging under terrorist attacks. Decision Support Systems 113, 11-21 DOI: 
  • Kwon, K. H., Priniski, J. H., & Chadha, M. (2018). Disentangling user samples: A machine learning approach to proxy-population mismatch in Twitter research. Communication Methods and Measures, 12 (2–3), 216-237 DOI:
  • Kwon, K. H., Chadha, M., & Pellizzaro, K. (2017). Proximity and Terrorism News in Social Media: A Construal-Level Theoretical Approach to Networked Framing of Terrorism in Twitter. Mass Communication and Society, 20(6), 869-894 DOI:
  • Kwon, K. H., & Gruzd, A. (2017). Is offensive commenting contagious online? Examining public vs. interpersonal swearing in response to Donald Trump’s YouTube campaign Videos. Internet Research, 27(4), 991-1010 DOI: 
  • Kwon, K. H., & Rao, H. R. (2017). Cyber-rumor sharing under a homeland security threat in the context of government Internet surveillance: The case of South-North Korea conflict. Government Informatin Quarterly. 34, 307-316.  Doi:
  • Kwon, K. H., & Cho, D. (2017). Swearing effects on citizen-to-citizen discussions online: A large-scale exploration between political and non-political online news comments. Social Science Computer Review, 35(1), 84-102. Doi:
  • Kwon, K. H., Priniski, J. H., Sarkar, S., Shakarian, J. & Shakarian, P. (2017). Crisis and Collective Problem Solving in Dark Web: An Exploration of a Black Hat Forum. Proceedings of the 8th International Conference on Social Media & Society, Article No. 45 , July 28-30, 2017, Toronto CA
  • Kwon, K. H., & Gruzd, A. (January 2017). Is aggression contagious online? A case of swearing on Donald Trump’s campaign videos on YouTube. Proceedings of 50th Hawaii International Conference on System Sciences (HICSS), January 4-7, 2017
  • Kwon, K. H., & Hemsley, J. (January 2017). Cross-national proximity in online social network and protest diffusion: An event history analysis of Arab Spring. Proceedings of 50th Hawaii International Conference on System Sciences (HICSS), January 4-7, 2017
  • Kwon, K. H., Bang, C., Egnoto, M., & Rao, H. R. (2016). Social media rumors as improvised public opinions: Semantic network analyses of Twitter discourses during Korean saber rattling 2013. Asian Journal of Communication, 26(3), 201-222  Doi:
  • Kwon, K. H., Xu, W.W., Wang, H., & *Chon, J. (2016). Spatiotemporal diffusion modeling of global mobilization in social media: The case of Egypt Revolution 2011. International Journal of Communication, 10, 73-97 
  • Kwon, K. H. (2016). Using network analytic tools to teach social media impacts on citizen journalism. In H. N. Al-Deen (Ed.), Social Media in the Classroom (pp. 189—205). New York: Peter Lang.
  • Cho, D., & Kwon, K. H. (2015). The impacts of identity verification and disclosure of social cues on flaming in online user comments. Computers in Human Behavior, 51, 363-372 Doi:
  • Kwon, K. H., Halavais, A., & *Havener, S. (2015). Tweeting badges: User motivations of achievement display in public networked environments. CyberPsychology, Behavior & Social Networking, 18(2), 93-100 Doi:
  • Kwon, K. H., Moon, S.-I, & Stefanone, M. A. (2015). Unspeaking on Facebook? Testing network exposure effects on self-censorship of political expressions in social network sites. Quality and Quantity, 49(4), 1417-1435 Doi:
  • Kwon, K. H., Wang, H., Xu W.W., & *Raymond, R. (2015). A spatiotemporal model of Twitter information diffusion: An example of Egyptian Revolution 2011. Proceedings of Social Media and Society, ACM International Conference Proceeding Series (ICPS), July 27-29, 2015, Toronto, CA
  • Kwon, K. H., Stefanone, M. A., & Barnett, G. A. (2014). Social network influence on online behavioral choices: Exploring group formation on Social Network Sites. American Behavioral Scientists, 58(10), 1345-1360. Doi:
  • Halavais, A., Kwon, K. H., *Striker, J., & *Havener, S. (2014). Badges of friendship: Social influence and badge acquisition on Stack Overflow. Proceedings of 47th Hawaii International Conference on System Sciences (HICSS), January 14-16, 2014
  • Kwon, K. H., & Moon, S. (2012). Older adults’ social support giving and their psychological health: Testing moderating effects of giving in familial and non-familial context. Iowa Journal of Communication, 44(1), 93-118.
  • Kwon, K. H., Oh, O., Manish, A., & Rao, H. R. (2012). Audience gatekeeping in the Twitter service: An Investigation of Tweets about the 2009 Gaza Conflict. AIS Transaction on Human-Computer Interaction, 4(4), 212-229
  • Stefanone, M. A., Kwon, K. H., & Lackaff, D. (2012). Exploring the relationship between perceptions of social capital and enacted support online. Journal of Computer-Mediated Communication, 17, 451-466. Doi: 10.1111/j.1083-6101.2012.01585.x
  • Kim, J.H., Barnett, G.A., & Kwon, K.H. (2012) Comparing the influence of social networks online and offline on decision making: The U. S. senate case. E-Politics and Organizational Implications of the Internet: Power, Influence, and Social Change
Research Activity: 
  • Kwon, K. H. Rumor Diffusion during Unrest. National Science Foundation (2020-2021)
  • Kwon, K. H., & Walker, S. Facebook Information Diffusion and Protest Mobilization: State-level Analyses of the 2018 March for Our Lives Demonstrations. SSRC-Social Media and Democracy Grant (2020-2021)
  • Kwon, K. H.  Crisis and Collective Problem-Solving on the Darkweb: Understanding Crisis Information Processing in Hidden Cyber Communities. DOD-ARO (2019-2022)
  • Kwon, K.H. & Chadha, M.. News Proximity and Social Media Framing of Terrorism: A Computational Approach toward Large-Scale Framing Research. Emerging Scholars Program. AEJMC (2017-2018)
  • Schober,Juliane S, Bhattacharjya,Nilanjana, Brown,Claudia G, Chadha,Monica, Chau,Angie C, Chen,Huaiyu, Cheong,Pauline, Chhabra,Deepak, Cho,Sookja, Codell,Julie, Dutta,Uttaran, Gabbard,Ralph Barnhart, Hedberg,William C, Henn,Alexander Ernst, Kwon,Kyounghee Hazel, Le,Thuy-Kim Pham, Moore,Aaron Stephen, Rush,James Robert, Shin,Jiwon, Thornton,Sybil, Wilson,Bradley James,
    Asia Mediated: Interdisciplinary Curriculum Innovation at Arizona State University.
    ED (10/1/2016 - 9/30/2018)
  • Halavais,Alexander*, Kwon,Kyounghee Hazel. Evaluating Microcredentialling in Public Networked Environments. UNIV OF CA AT IRVINE(3/1/2013 - 7/31/2014).
Spring 2019
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 564Digital Aud Research&Behavior
Fall 2018
Course NumberCourse Title
MCO 436Audience Research and Behavior
Spring 2018
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 494Special Topics
MCO 598Special Topics
Fall 2017
Course NumberCourse Title
MCO 436Audience Research and Behavior
MCO 494Special Topics
Spring 2016
Course NumberCourse Title
COM 499Individualized Instruction
CMN 580Practicum
Fall 2015
Course NumberCourse Title
COM 457New Media
COM 499Individualized Instruction
CMN 570Comm/Advocacy Social Context
CMN 580Practicum
CMN 591Seminar
CMN 592Research
CMN 593Applied Project
  • Halavais, A., & Kwon, K. H. Representing personal history, ability, and reputation online. Internet Research Conference (Oct 2014).
  • Kwon, K. H., & Bang, C. H. Social Media Rumors as Improvised Public Opinions: A Semantic Network Analysis of Twitter during Korean Saber Rattling 2013. Social Media and Society Conference (Sep 2014).
  • Kwon, K. H., Stefanone, M. A., & Barnett, G.A. Networked Influence in Social Media. Social Media and Society Conference (Sep 2014).
  • Kwon, K.H. Microcredentialling: Digital badges as indicators of expertise. Cyber-Human Research Center Colloquium at Yeungnam Univ. (S.Korea) (Jun 2014).
  • Kwon, K. H., Moon, S. & Stefanone, M. A. Predicting individual’s willingness to self-censor political opinions in online networked environment. World Conference for Public Administration (Jun 2014).
  • Kwon, K. H., Moon, S.-I, & Stefanone, M. Unspeaking on Facebook? Testing Network exposure effects on self-censorship of political expressions in Social Network Sites. International Communication Association (May 2014).
  • Kwon, K.H. Government surveillance beliefs and online information sharing under a perceived national threat: An exploration of South-North Korean saber rattling 2013. International Communication Association (May 2014).
  • Halavais, A., Kwon, K. H, & *Havener, S. What a badge is worth: The acceptability of badges as indicator of experience. the American Educational Research Association Conferenc (Apr 2014).
  • Kwon, K. H. Revisiting the Emergent Norm Theory to Understand Protest Communication in Social Media: the Improvisation-Verification-Solidification (IVS) Framework. Internet Research Conference (Oct 2013).
  • Kwon, K. H., Oh, O., & Rao, H. R. An Instantaneous Online Resource Mobilization in Twitter: A Temporal and Network Analysis of the January 25th Egypt Protest 2011. International Communication Association (Jun 2013).
  • Kwon, K.H. Twitter Public Sphere and the Egyptian Revolution of 2011. Graduate Seminar in the Hugh Downs School of Human Communication (Nov 2012).
  • Kwon, K. H., Oh, O., & Rao, H.R. What happened on January 25th, 2011 in Twitter? Twitter Diffuse Crowd and Spontaneous Protest Communication. A Graduate Colloquium in the Dept. of Global Service Management at Sogang Univ., Seoul, S.Korea (Oct 2012).
  • Kwon, K.H., Onook, O., Agrawal, M., & Rao, H.R. Twitter as a metajournalism Service: A co-tweet network analysis of the 2009 Gaza conflict. International Network for Social Networks Analysis Conference (SUNBELT), Redondo Beach, CA (Mar 2012).
Honors / Awards: 

Emerging Scholars Recipient, Association for Education in Journalism and Mass Communication (One of the four accepted out of 70 candidates). 2017.

Visiting Scholar-in-Residence Fellowship, Social Media Lab, Ted Rogers School of Management, Ryerson University, Toronto, CA. (The largest academic social media laboratory in Canada). 2016.

Honorable Mention, Top Faculty Paper, Korean American Communication Division, International Communication Association. 2014.

Dissertation Award, Herbert S. Dorddick Dissertation Award (3rd Place), Communication and Technology Division, International Communication Association (Second runner-up out of 24 nominations). 2011.

Kappa Tao Alpha, Research award and induction to the National Honor Society for Journalism and Mass Communication. 2009.

Top Paper (1st), Jung Sook Lee Award from Communication and Technology Division, Association for Education in Journalism and Mass Communication. 2009.

Top Paper (4th), Peace Communication Division, National Communication Association. 2007.


  • Social Media and Society Conference, Program Track Chair and Committee (2014 - Present)
  • Panel Organizer, Association for Education in Journalism and Mass Communication, Chicago, IL (2017)
  • Panel Organizer/Chair, National Communication Association Conference, Philadelphia, PA (2016)
  • Organizing Committee, the 16th Association of Internet Researchers Conference (IR16), Phoenix, AZ. (2015-2016)
  • Social Technology Master's Degree Program, Committee (2013 - Present)
  • Graduate Committee (MACS), Admission and Graduation Committee (2012 - Present)
  • Preconference Organizer, the 14th Association of Internet Researchers Conference (IR14), Denver, CO
  • International Communication Association Conference, Panel Chair/Respondent (2014 - 2014)