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Adriana Samper

Associate Professor
Faculty, TEMPE Campus, Mailcode 4106

Adriana Samper is Associate Professor of Marketing. She joined the W.P. Carey School of Business in 2011.

Professor Samper's research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption, and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.

Professor Samper received the Huizingh Outstanding Undergraduate Teaching Award at the W.P. Carey School of Business in 2014. She is currently on the editorial review board for the Journal of Consumer Research. 

  • Ph.D. Duke University 2011
  • B.A. University of Pennsylvania 2002
Research Interests: 
  • Consumer Behavior
  • Lay Theories
  • Health and Risk Perceptions
  • Effort and Attribution
  • Post-Consumption Outcomes

Please see my website research page for full pdfs of my publications.

Choi, Jungsil, Yexin Jessica Li, and Adriana Samper (Forthcoming), “The Influence of Health Motivation and Calorie-Ending on Preferences for Indulgent Foods,” Journal of Consumer Research.

Brannon, Daniel, and Adriana Samper (2018), “Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations,” Journal of Consumer Research, 45 (December), 810–32.

Samper, Adriana, Linyun Yang, and Michelle Daniels (2018), “Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences.” Journal of Consumer Research, 45 (June), 126–47.

Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, 44 (October), 651-72.

Shrum, L.J., Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield (2014), “Materialism: The Good, the Bad and the Ugly.” Journal of Marketing Management, 30, 17-18, Special Issue:  Transformative Consumer Research

Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” Journal of Consumer Research, 41 (October), 730-745.

Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred versus Secular Goods:  Changing the Price of Medicine Influences Perceived Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.

Cutright, Keisha, Adriana Samper and Gavan Fitzsimons (2013), "We Are What We Buy?" In The Routledge Companion to Identity and Consumption,” ed. Ayalla Ruvio and Russell Belk. New York: Routledge, 91-98.

Payne, John W., Adriana Samper, James R. Bettman and Mary Frances Luce (2008), “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122.  

Spring 2022
Course NumberCourse Title
MKT 791Seminar
Fall 2020
Course NumberCourse Title
MKT 402Consumer Behavior
MKT 791Seminar
Fall 2019
Course NumberCourse Title
MKT 402Consumer Behavior
MKT 791Seminar
Fall 2018
Course NumberCourse Title
MKT 402Consumer Behavior
MKT 791Seminar
Fall 2017
Course NumberCourse Title
MKT 402Consumer Behavior
Honors / Awards: 

Journal of Consumer Research Outstanding Reviewer Award 2018

Huizingh Outstanding Undergraduate Teaching Award 2014

SCP Dissertation Proposal Competition, Honorable Mention, 2010

AMA Foundation, Valuing Diversity Scholarship Recipient, 2010


Editorial Review Board Member; Journal of Consumer Research

Professional Associations: 

Association for Consumer Research

Society for Consumer Psychology

Work History: 

Arizona State University: 2011-present Previous appointments Duke University, Lecturer, 2010