Adriana Samper is Associate Professor of Marketing. She joined the W.P. Carey School of Business in 2011.
Professor Samper's research explores how consumers’ assumptions and intuitions about their preferences can shape their happiness and satisfaction after consumption, as well as when consumers mispredict the choices that will make them the happiest. She examines these questions in areas of aesthetics, decision making, effort-related outcomes, experiential consumption, and health. Her work has appeared in the Journal of Consumer Research, the Journal of Marketing Management and Psychological Science.
Professor Samper received the Huizingh Outstanding Undergraduate Teaching Award at the W.P. Carey School of Business in 2014. She is currently on the editorial review board for the Journal of Consumer Research.
Please see my website research page for full pdfs of my publications.
Choi, Jungsil, Yexin Jessica Li, and Adriana Samper (Forthcoming), “The Influence of Health Motivation and Calorie-Ending on Preferences for Indulgent Foods,” Journal of Consumer Research. https://doi.org/10.1093/jcr/ucz002
Brannon, Daniel, and Adriana Samper (2018), “Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations,” Journal of Consumer Research, 45 (December), 810–32.
Samper, Adriana, Linyun Yang, and Michelle Daniels (2018), “Beauty, Effort, and Misrepresentation: How Beauty Work Affects Judgments of Moral Character and Consumer Preferences.” Journal of Consumer Research, 45 (June), 126–47.
Wu, Freeman, Adriana Samper, Andrea C. Morales, and Gavan J. Fitzsimons (2017), “It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment,” Journal of Consumer Research, 44 (October), 651-72.
Shrum, L.J., Tina M. Lowrey, Mario Pandelaere, Ayalla A. Ruvio, Elodie Gentina, Pia Furchheim, Maud Herbert, Liselot Hudders, Inge Lens, Naomi Mandel, Agnes Nairn, Adriana Samper, Isabella Soscia & Laurel Steinfield (2014), “Materialism: The Good, the Bad and the Ugly.” Journal of Marketing Management, 30, 17-18, Special Issue: Transformative Consumer Research
Cutright, Keisha M. and Adriana Samper (2014). “Doing it the Hard Way: How Low Control Drives Preferences for High Effort Products and Services.” Journal of Consumer Research, 41 (October), 730-745.
Samper, Adriana and Janet A. Schwartz (2013), “Price Inferences for Sacred versus Secular Goods: Changing the Price of Medicine Influences Perceived Health Risk.” Journal of Consumer Research, 39 (April), 1343-1358.
Cutright, Keisha, Adriana Samper and Gavan Fitzsimons (2013), "We Are What We Buy?" In The Routledge Companion to Identity and Consumption,” ed. Ayalla Ruvio and Russell Belk. New York: Routledge, 91-98.
Payne, John W., Adriana Samper, James R. Bettman and Mary Frances Luce (2008), “Boundary Conditions on Unconscious Thought in Complex Decision Making,” Psychological Science, 19 (November), 1117-1122.
|Course Number||Course Title|
|Course Number||Course Title|
|MKT 402||Consumer Behavior|
Journal of Consumer Research Outstanding Reviewer Award 2018
Huizingh Outstanding Undergraduate Teaching Award 2014
SCP Dissertation Proposal Competition, Honorable Mention, 2010
AMA Foundation, Valuing Diversity Scholarship Recipient, 2010
Editorial Review Board Member; Journal of Consumer Research
Association for Consumer Research
Society for Consumer Psychology
Arizona State University: 2011-present Previous appointments Duke University, Lecturer, 2010