Nina (Ni) Huang joins the W. P. Carey School faculty having earned her doctorate at Temple University's Fox School of Business. She also holds master's degrees in both business research and advertising from Michigan State University. Her research encompasses information systems, marketing, psychology, and economics. Specifically, her work focuses on the behavioral and economic aspects of information technology.
Professor Huang's research has been published in Management Science, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of the Association for Information Systems, and Journal of Consumer Psychology. She has also served as a consultant to multiple organizations, including Collage.com, Xuetangx.com, and Meishi Inc., among others.
N. Huang, T. Sun, P. Chen, & J. Golden (2018). Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment, Information Systems Research, forthcoming.
Z. Yan, L. Kuang, N. Huang, & Y. Hong (2018). Spillover Effects of Financial Incentives on User Engagement: Evidence from an Online Knowledge Exchange Platform, Journal of Management Information Systems, forthcoming.
N. Huang, G. Burtch, B. Gu, Y. Hong, C. Liang, K. Wang, D. Fu, & B. Yang (2017). Motivating User-Generated Content with Performance Feedback: Evidence from Randomized Field Experiments, Management Science, forthcoming.
N. Huang, Y. Hong, & G. Burtch (2017). Social Media Integration and User Content Generation: Evidence from Natural Experiments, MIS Quarterly (41:4), pp. 1035–1058.
Y. Hong, N. Huang, G. Burtch, & C. Li (2016). Culture, Conformity and Emotional Suppression in Online Reviews, Journal of the Association for Information Systems (17:11), pp. 308–329.
N. Huang, G. Burtch, Y. Hong, & E. Polman (2016). Effects of Multiple Psychological Distances on Construal and Consumer Evaluation: A Field Study of Online Reviews, Journal of Consumer Psychology (26:4), pp. 474–482.
Association for Information Systems and INFORMS
2017 - now: W. P. Carey School of Business, Arizona State University