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Joanna Deshay

School Of Art
Faculty Assoc KNX
Faculty, TEMPE Campus, Mailcode 1505

Joanna de'Shay is an International Fashion Designer, Entrepreneur and Educator with over 10+  years of experience in the Fashion Industry and 20+ years in Corporate America.  She has been a University level professor for 5+ years and loves to share her passion and expertise in Fashion Marketing, Branding and Design with the many students she coaches and teaches. This ASU Alumni, is also a dynamic, Global leader with expertise in overseas manufacturing and sourcing as her collection is manufactured in Bali, Indonesia.

Born in Accra, Ghana on the Western Coast of Africa to a Nigerian father and a Russian mother,  Joanna deʼShay grew up heavily influenced by the exotic people, cultures, and textures of her homeland. Inspired by both her international upbringing and her motherʼs chic European fashion sense, Joanna created Black Russian Label in 2013 for the global woman who is unapologetic, bold, and empowered by her individual style. Her strong focus on innovation, versatility, and adaptability continues to be a hallmark of her unique collections.

Bravely leaving a 15+ year career in Corporate America, Joanna is the epitome of a Passionate Entrepreneur who has designed an intentional life filled with success on her terms.  Joanna is an avid Servant Leader who believes in Community Service as a way to change this world for the better.  She currently also serves as the Executive Director of Diversity Leadership Alliance, a Diversity, Education non-profit.  She has been in this role for the past 5 years.  A mother of two amazing young men ages 12 and 16, Joanna is determined to  shine as a beacon of light for Warrior Moms, who strive daily to balance passion, family and community.


Master of Fine Arts  - Fashion Design

Academy of Art University  San Francisco, California


Master of Arts Organizational Management

University Of Phoenix


Bachelor of Science
Family and Human Development

Arizona State University

Spring 2022
Course NumberCourse Title
FSH 204Social Aspects of Fashion
Fall 2021
Course NumberCourse Title
FSH 397Fashion Capstone Development
Spring 2021
Course NumberCourse Title
FSH 394Special Topics
Fall 2020
Course NumberCourse Title
FSH 208Fashion Technology
Spring 2020
Course NumberCourse Title
FSH 208Fashion Technology
Fall 2019
Course NumberCourse Title
FSH 208Fashion Technology
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