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Woojin Lee

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Associate Professor
Faculty, DTPHX Campus, Mailcode 4020
Associate Professor
Faculty, DTPHX Campus, Mailcode 4020
Biography

Woojin Lee is an associate professor in the School of Community Resources and Development in the Watts College of Public Service and Community Solutions at Arizona State University. She began her career at ASU as an assistant professor from 2008 to 2014 and was awarded tenure and promoted to associate professor in 2014. Lee holds a master’s degree from University of Nevada in Las Vegas with focus on convention sales and venue management, and the promotion of events and festivals. Lee also earned her doctorate in tourism studies from Texas A&M University with a concentration on communication technology, online consumer behavior and destination marketing. She serves on boards in one tourism association (Greater Western Travel and Tourism Research Association) and the Friends of the Orpheum Theatre (FOTO) in downtown Phoenix.

Lee has worked with the Phoenix Convention Center from 2014 to 2017 on a project aimed to explore the service quality of meeting and convention facilities and its marketing strategy. Lee has worked with the Orpheum Theatre as part of its marketing committee since 2015, and she contributed to develop the FOTO websites and social media (Facebook) and promoted some special events.

Lee has been conducting research in the areas of information communication technology, promoting and marketing local events and festivals, and further, MICE (Meeting, Incentives, Conventions and Exhibitions) attendees’ attitude towards the meeting facilities. Lee has expertise in examining the impacts of communication technology on online consumer behavior, especially the effects of using social media and mobile application on marketing and advertising strategies. Recently, she has expanded her research focus to encompass measuring attendees’ evaluation of meeting facilities and to examine their experiential values through the convention/trade shows, and local events or festivals, which can incorporate community well-being or community development.

Education
  • Ph.D. Tourism Studies, Texas A&M University
  • Master’s degree. University of Nevada in Las Vegas
Research Interests

Recent projects:

Phoenix Convention Center (PCC) Project: Attendees’ Evaluation of the Convention (Tradeshow) Services (Spring 2014 – Fall 2017). The funding agency: City of Phoenix-Phoenix Convention Center.

Publications
  • Lee, W.J., Sung, H., Suh, E., & Zhao, J. The Effects of Festival Attendees’ Experiential Values and Satisfaction in Re-visit Intention to the Destination: The Case of a Food and Wine Festival (Accepted in International Journal of Contemporary Hospitality Management, Special Issue on Events, Festivals and Destination Management)
  • Sung, H., & Lee,W.J. (2015). The Effect of Basic, Performance and Excitement Service Factors of a Convention Center on Attendees’ Experiential Value and Satisfaction: A Case Study of the Phoenix Convention Center. Journal of Convention & Event Tourism. 16(3), 175-199.
  • Lee,W.J., & Chhabra, D. (2015). Heritage Hotels and Historic Lodging: Perspectives on Experiential Marketing and Sustainable Culture. Journal of Heritage Tourism. 10(2), 1-8.

  • Lee, J.H., Lee, W.J. A Case Study on the Utilization of Water Resources in Rural Communities. In Proceedings of 22nd International Congress on Irrigation Drainage (2015).
  • Sung, H., *Lee, S.J., & Lee, W.J. An Examination of the Multiple-Dimensional Service Factors Affecting Exhibition Attendees’ Satisfaction and Loyalty. In Proceedings of 20th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism (2015).
  • Lee, W.J., Sung, H., & Lee, S.J. Attendees’ evaluation of the convention (tradeshows) services. Technical Report (2014).
  • Choi, H.S., Flaherty, J., Lee, W.J. Communication Competencies Required by Hospitality and Tourism Graduates for Career Success. In Proceedings of 20th Asia Pacific Tourism Association Annual Conference (2014).
  • Choi, H.S., Joppe, M., Lee, W.J. Validation and Application of the MEDTOUR Scale. In Proceedings of 2014 International TTRA Conference (2014).
  • Lee, W.J., Yoo, K.H., *Kim, E.H., & *Carson, K. An Analysis of Facebook Communications in the U.S. Heritage Accommodations: An Exploratory Study. In Proceedings of the 2014 TOSOK International Tourism Conference (2014).
  • Sung, H., & Lee, W.J. Experience quality, experience consumption value and behavioral intention: Convention attendees’ perspective. 2014 Travel and Tourism Research Association Greater Western (GWTTRA) Conference (2014).
  • Chhabra, D., Lee, W. J., & *Zhao, S. Epitomizing the 'Other' in Ethnic Eatertainment Experiences. Leisure/Loisir (2013).
  • Chhabra, D., Lee, W.J., *Zhao, S., & *Tjerno, K. Marketing of Ethnic Food Experiences: Authentication Analysis of Indian Cuisine Abroad. Journal of Heritage Tourism (2013).
  • Lee, W.J., & Paris, C. Knowledge Sharing and Social Technology Acceptance Model: Promoting Local Events and Festivals through Facebook. Tourism Analysis, (2013).
  • Lee, W.J., *Barber, T., & Tyrrell, T. Green Attendees’ Evaluation of Green Attributes at the Convention Center: Using Importance-Performance Analysis. Anatolia: International Journal of Hospitality and Tourism Research (2013).
  • Lee, W.J., Tyrrell, T., & Erdem, M. Exploring the Behavioral Aspects of Adopting Technology: Meeting Planners’ Use of Social Network Media & the Impact of Perceived Critical Mass. Journal of Hospitality and Tourism Technology (2013).
  • *Sung, H., Lee, W.J., Choi, (Chris) H.S., & *Chiu, C.F. Relationships among Service Quality, Experiential Value and Customer’s Satisfaction: from the Perspective of Convention Attendees. In Proceedings of the 2013 TOSOK International Tourism Conference, Seoul, South Korea (2013).
  • *Zhao, S., Chhabra, D., Lee, W.J., & *Scott, K. Experiencing ‘Otherness’ in Ethnic-Themed Restaurants. In Proceedings of International TTRA Conference, Kansas City, MO (2013).
  • Choi, (Chris) H. S., Lee, W.J., *Sung, H., & *Chiu, C.F. Evaluation of the Attendees' Perceived Service Performance: Comparison of the Zone of Tolerance with IP analysis to a Convention Facility. In Proceedings of 8th Symposium of Consumer Psychology of Tourism, Hospitality and Leisure Research, Istanbul, Turkey (2013).
  • Sung, H., Lee, W.J., & Phillips, R. Rural Community Development: The Case for Nature-Based Tourism Development. In Proceedings of the 2013 Community Development Society (CDS) Annual International Conference, Charleston, SC (2013).
  • Yoo, K.H., *Moussab, J., *Stewart, J., & Lee, W.J. Social Media Use in 10 World’s Largest Hotel Groups. In Proceedings of the 2013 TOSOK International Tourism Conference, Seoul, South Korea (2013).
  • 7. Lee, W.J., *Xiong, L., & Hu, C. The Effect of Facebook Users’ Arousal and Valence on Intention to Go to the Festival: Applying an Extension of the Technology Acceptance Model. International Journal of Hospitality Management (2012).
  • Chhabra, D., *Zhao, S., Lee, W.J., & *Okamoto, N. Negotiated Self-Authenticated Experience and Homeland Travel Loyalty: Implications for Relationship Marketing. Anatolia: International Journal of Hospitality and Tourism Research (2012).
  • Lee, W.J., & Gretzel, U. Designing Persuasive Destination Websites: A Mental Imagery Processing Perspective. Tourism Management (2012).
  • Lee, W.J., *Castellanos, C., & Choi, H.S. The Effect of Technology Readiness on Customers’ Attitudes toward Self-Service Technology and Its Adoption: The Empirical Study of US Airline Self-Service Check-In Kiosks. Journal of Travel and Tourism Marketing (2012).
  • Budruk, M., *Holloway, M., & Lee, W.J. Exploring the Influence of Item Order and Personality Traits on Perceived-Crowding and Recreational-Satisfaction in an Urban Park Environment. 18th International Symposium on Society and Resource Management. Edmonton, Alberta, Canada (2012).
  • Lee, W.J. & *Pachmayer, A. The Impact of Visualization an Expectation on Tourists’ Emotion and Satisfaction at the Destination. In Proceedings of International TTRA Conference, Virginia Beach, Virginia, (2012).
  • Rubin, S., White, D., Lee, W.J., & Basile, G. Antecedents of Effective Environmental Management in a Hotel Setting: A Test of the Value-Belief-Norm Theory. In Proceedings of International TTRA Conference, Virginia Beach, Virginia, (2012).
  • Zhao, S., Lee, W.J., Suh, E.J., & Zhao, J. Examining How Festival Attendees’ Motivation Affect Their Involvement and Satisfaction; Food & Wine Festival Attendees’ Perspective. In Proceedings of International TTRA Conference, Virginia Beach, Virginia (2012).
  • Cho, S. H., Lee, W.J., & *Liu, J. E-Recruitment: Effects of Enjoyment and Attitudes towards Websites on Corporate Image and Intention to Apply. In Proceedings of 2011 International CHRIE conference in Denver, Colorado (2011).
  • Cho, S. H., Lee, W.J., & *Liu, J. Hotel Recruitment Website Design, Aesthetics, Corporate Image, and Applicant Attraction. In Proceedings of 2011 International CHRIE conference, Denver, Colorado (2011).
  • Lee, W.J., & Andereck, K. The Effect of the Fulfillment of Hedonic and Aesthetic Information Needs of a Travel Magazine on Tourist Decision Making. In Proceedings of International TTRA Conference, London, Canada (2011).
  • Lee, W.J., *Castellanos, C., & Choi, C. The Influence of Technology Readiness on Attitude towards Self-service Technology and its Adoption: the Empirical Study of US Airline Self-service check-in Kiosks. In Proceedings of International Hospitality Information Technology Association Conference (2011).
  • Rubin, S., Lee, W.J., *Paris, C., & Teye, V. The Influence of Mindfulness on Tourists’ Emotions, Satisfaction and Destination Loyalty in Fiji. In Proceedings of International TTRA Conference, London, Canada (2011).
  • Lee, W. J., & Gretzel, U. Tourism Student’s Mental Imagery Ability: Implications for Multimedia Learning Environments. Journal of Teaching in Travel and Tourism, (2010).
  • Lee, W.J., Gretzel, U., & Law, R. The Quasi-Trial Experiences Through Sensory Information on Destination Websites. Journal of Travel Research (2010).
  • Lee, W.J., & Choi, H. S. Understanding Meeting Planners’ Internet Use Behavior: An Extension to the Theory of Planned Behavior. International Journal of Hospitality and Tourism Administration (2009).
  • Gretzel, U., Kang, M.H., & Lee, W.J. Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective. Journal of Hospitality Marketing & Management (formally known as Journal of Hospitality and Leisure Marketing) (2008).
  • 1. Lee, W.J., Phillips, R., *Sung, H. (Erika), *Castellanos, C., & Lee, J.H. Korea Rural Community Development: Focusing on the Utilization of Water Resources in Rural Communities. Technical report (0).
  • A. Woodside & M. Kozak. Advances in Culture, Tourism and Hospitality Research. Evaluation of the Service Performance: Application of the Zone of Tolerance with IP Analysis to a Convention Facility (0).
Research Activity
Spring 2019
Course NumberCourse Title
TDM 386Convention Sales & Management
TDM 458International Tourism
PRM 484Internship
TDM 493Honors Thesis
CRD 795Continuing Registration
Fall 2018
Course NumberCourse Title
TDM 386Convention Sales & Management
CRD 502Statistical and Data Analysis
CRD 795Continuing Registration
Spring 2018
Course NumberCourse Title
TDM 225Intro to Resort & Hotel Mgmt
TDM 386Convention Sales & Management
TDM 492Honors Directed Study
CRD 799Dissertation
Fall 2017
Course NumberCourse Title
TDM 225Intro to Resort & Hotel Mgmt
TDM 386Convention Sales & Management
CRD 599Thesis
CRD 690Reading and Conference
CRD 792Research
CRD 799Dissertation
Spring 2017
Course NumberCourse Title
TDM 386Convention Sales & Management
TDM 458International Tourism
TDM 493Honors Thesis
CRD 592Research
CRD 792Research
CRD 799Dissertation
Fall 2016
Course NumberCourse Title
CRD 599Thesis
CRD 690Reading and Conference
CRD 792Research
Spring 2016
Course NumberCourse Title
TDM 350Tourism, Rec & Sports Mktg
TDM 386Convention Sales & Management
TDM 493Honors Thesis
CRD 592Research
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Fall 2015
Course NumberCourse Title
TDM 225Intro to Resort & Hotel Mgmt
TDM 386Convention Sales & Management
CRD 599Thesis
CRD 690Reading and Conference
Spring 2015
Course NumberCourse Title
TDM 225Intro to Resort & Hotel Mgmt
TDM 386Convention Sales & Management
TDM 493Honors Thesis
CRD 592Research
CRD 599Thesis
CRD 792Research
CRD 799Dissertation
Fall 2014
Course NumberCourse Title
TDM 386Convention Sales & Management
TDM 458International Tourism
CRD 599Thesis
CRD 799Dissertation
Presentations
  • Woojin Lee. Using of the Social Media Promoting the Local Events. ASU School of Public Affairs Colloquium Series (Oct 2014).
  • Woojin Lee. Session Moderator-Hospitality & Tourism Marketing Session. 20th Asia Pacific Tourism Association Annual Conference (Jul 2014).
  • Choi, H.S., Flaherty, J., Lee, W.J. Communication Competencies Required by Hospitality and Tourism Graduates for Career Success. 20th Asia Pacific Tourism Association Annual Conference (Jul 2014).
  • Woojin Lee. How to Improve the Competitiveness of Leading-edge Research. 2014 Annual Korean Hospitality & Tourism Management Association (Jun 2014).
  • Woojin Lee. Session Moderator: Tourism Marketing Session. World Hospitality & Tourism Forum in Seoul Korea, hosted by Korean Academic Society of Hospitality A (Jun 2014).
  • Sung, H., & Lee, W.J. Experience quality, experience consumption value and behavioral intention: Convention attendees’ perspective. 2014 Travel and Tourism Research Association Greater Western (GWTTRA) Conference (Apr 2014).
  • Woojin lee. Meeting of Board of Directors of GWTTRA. Greater Western chapter of the Travel and Tourism Research Association Conference (Apr 2014).
  • Sung, H., Lee, W.J., Choi, (Chris) H.S., & *Chiu, C.F. Relationships Among Service Quality, Experiential Value and Customer’s Satisfaction: from the Perspective of Convention Attendees. 2013 TOSOK International Tourism Conference, Seoul, South Korea (Jul 2013).
  • Yoo, K.H., *Moussab, J., *Stewart, J., & Lee, W.J. Social Media Use in 10 World’s Largest Hotel Groups. 2013 TOSOK International Tourism Conference, Seoul, South Korea (Jul 2013).
  • Lee, W.J., & *Pachmayer, A. The Impact of Visualization and Expectation on Tourists’ Emotion and Satisfaction at the Destination. 2012 International TTRA Conference (Jun 2012).
  • Zhao, S., Lee, W.J., Suh, E.J., & Zhao, J. Examining How Festival Attendees’ Motivation Affect Their Involvement and Satisfaction; Food & Wine Festival Attendees’ Perspective. 2012 International TTRA Conference (Jun 2012).
  • Cho, S. H., Lee, W.J., & *Liu, J. E-Recruitment: Effects of Enjoyment and Attitudes towards Websites on Corporate Image and Intention to Apply. 2011 International CHRIE conference (Jul 2011).
  • Cho, S. H., & Lee, W.J. Hotel Recruitment Website Design, Aesthetics, Corporate Image and Applicant Attraction. 2011 International CHRIE conference (Jul 2011).
  • Lee, W.J. & Andereck, K. The Effect of the Fulfillment of Hedonic and Aesthetic Information Needs of a Travel Magazine on Tourist Decision Making. 2011 International TTRA Conference (Jun 2011).
  • Rubin, S., Lee, W.J., *Paris, C., & Teye, V. The Influence of Mindfulness on Tourists’ Emotions, Satisfaction and Destination Loyalty in Fiji. 2011 International TTRA Conference (Jun 2011).
Service
  • Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Reviewer (2014 - Present)
  • International Journal of Travel Research, Reviewer (2014 - Present)
  • Journal of Travel and Tourism Marketing, Reviewer (2014 - Present)
  • School of Community Resources & Development, Committee for the scholarship (2014 - Present)
  • Tourism Management, Reviewer (2014 - Present)
  • Asia Pacific Journal of Tourism Research, Reviewer (2014 - Present)
  • TOSOK International Tourism Conference, Rviewer (2014 - Present)
  • Annals of Tourism Research, Reviewer (2014 - Present)
  • International Journal of Hospitality and Tourism Research, Reviewer (2014 - Present)
  • International Council on Hotel, Restaurant and Institutional Education Conference (ICHRIE), Reviewer (2014 - Present)
  • Travel and Tourism Research Association International (TTRA) Conference, Reviewer (2014 - Present)
  • Friends of Orpheum Theater in Downtown Phoenix, Member, Board of Directors (2014 - Present)
  • Greater Western chapter of the Travel and Tourism Research Association, Member, Board of Directors (2014 - Present)
  • School of Community Resources & Development, Committee for the graduate seminar (2014 - Present)
  • Board of Directors of GWTTRA (Greater Western chapter of the Travel and Tourism Research Association, Faculty (2013 - Present)
  • Even Management, Reviewer (2013 - Present)
  • Tourism Analysis, Reviewer (2012 - Present)
  • Journal of Chinese Tourism Research, Reviewer (2012 - Present)
  • International Journal of Travel Research, Reviewer (2012 - Present)
  • International Journal of Hospitality and Tourism Research, Reviewer (2012 - Present)
  • Journal of Hospitality and Tourism Research, Reviewer (2012 - Present)
  • Tourism Management, Reviewer (2011 - Present)
  • Asia Pacific Journal of Tourism Research, Reviewer (2011 - Present)
  • International Council on Hotel, Restaurant and Institutional Education Conference, Reviewer (2011 - Present)
  • Travel and Tourism Research Association International, Reviewer (2011 - Present)
  • Journal of Hospitality and Marketing Management, Reviewer (2010 - Present)
  • International Journal of Contemporary Hospitality Management, Reviewer (2010 - Present)
  • Journal of Travel and Tourism Marketing, Reviewer (2010 - Present)
  • Annals of Tourism Research, Reviewer (2009 - Present)
  • ENTER Conference, Reviewer (2009 - Present)
  • Meeting Professional International, Member (2009 - Present)
  • Advisor for Meeting Professionals International(MPI), Faculty Advisor (2009 - Present)
  • eRTR (e-Review of Tourism Research), Reviewer (2008 - Present)
  • Travel and Tourism Research Association International (TTRA) International and Great Western Chapter, Member & TTRA Greater Western chapter board member (06-2004 - Present)
  • Greater Western chapter of the Travel and Tourism Research Association, Board of Director (2013 - 2016)
  • Orpheum Theater in Downtown Phoenix, Board of Directors (2014 - 2016)
  • Asia Pacific Tourism Association, Member (2014 - 2015)
  • Journal of Heritage Tourism, Guest Editor (2013 - 2015)
  • ASU School of Public Affairs Colloquium Series, Invited Speaker (2014 - 2014)
  • 20th Asia Pacific Tourism Association Annual Conference, Session Moderator (2014 - 2014)
  • Annual Korean Hospitality & Tourism Management Association, Panel Speaker (2014 - 2014)
  • World Hospitality & Tourism Forum in Seoul Korea, Session Moderator (2014 - 2014)
  • committee on undergraduate research engagement in ASU, Committee (2013 - 2014)
  • International Hospitality Information Technology Association, Member (2011 - 2013)
  • International Hospitality Information Technology Association, Reviewer (2011 - 2013)
  • Phoenix Convention Center (PCC) Project, Project chair (2012 - 2013)
  • TOSOK International Tourism Conference, Reviewer (2012 - 2013)
  • Journal of Managing Service, Reviewer (2011 - 2012)
  • Travel and Tourism Research Association International Conference, Session Moderator (2009 - 2012)
  • Tourism Cares, Academic Scholarship Selection Committee (2011 - 2012)
  • Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Reviewer (2010 - 2012)
  • International Council on Hotel, Restaurant, Institutional Education, Member (01-2011 - 12-2013)
  • Teaching Excellence 2013 for the Korea America Hospitality & Tourism Educators Association, Panel Speaker (01-2013 - 12-2014)
Expertise Areas