Woojin Lee is an associate professor in the School of Community Resources and Development in the Watts College of Public Service and Community Solutions at Arizona State University. She began her career at ASU as an assistant professor from 2008 to 2014 and was awarded tenure and promoted to associate professor in 2014. Lee holds a master’s degree from University of Nevada in Las Vegas with focus on convention sales and venue management, and the promotion of events and festivals. Lee also earned her doctorate in tourism studies from Texas A&M University with a concentration on communication technology, online consumer behavior and destination marketing. She serves on boards in one tourism association (Greater Western Travel and Tourism Research Association) and the Friends of the Orpheum Theatre (FOTO) in downtown Phoenix.
Lee has worked with the Phoenix Convention Center from 2014 to 2017 on a project aimed to explore the service quality of meeting and convention facilities and its marketing strategy. Lee has worked with the Orpheum Theatre as part of its marketing committee since 2015, and she contributed to develop the FOTO websites and social media (Facebook) and promoted some special events.
Lee has been conducting research in the areas of information communication technology, promoting and marketing local events and festivals, and further, MICE (Meeting, Incentives, Conventions and Exhibitions) attendees’ attitude towards the meeting facilities. Lee has expertise in examining the impacts of communication technology on online consumer behavior, especially the effects of using social media and mobile application on marketing and advertising strategies. Recently, she has expanded her research focus to encompass measuring attendees’ evaluation of meeting facilities and to examine their experiential values through the convention/trade shows, and local events or festivals, which can incorporate community well-being or community development.