Ph.D., University of North Carolina, 1970Bio
Robert Cialdini received undergraduate, graduate, and postgraduate education in Psychology at the University of Wisconsin, the University of North Carolina and Columbia University, respectively. He has held Visiting Scholar appointments at Ohio State University, the Universities of California at San Diego and Santa Cruz, the Annenberg School for Communications, and at both the Psychology Department and the Graduate School of Business of Stanford University. He is currently Regents' Professor of Psychology and Marketing at Arizona State University, where he has also been named Distinguished Graduate Research Professor. He has been elected president of the Society of Personality and Social Psychology. He is the recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, the Donald T. Campbell Award for Distinguished Contributions to Social Psychology, and the Peitho Award for Distinguished Contributions to the Science of Social Influence.Research Interests
Persuasion and compliance, altruism, and the tactics of favorable self-presentation.Research Projects
Studies of the effects of social norms on decisions to conserve energy.