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Rhett Trujillo

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Faculty, TEMPE Campus, Mailcode 4006

Mr. Trujillo graduated from Kansas State University in Manhattan, KS with a degree in Agronomy.  Upon graduation he worked for Deere & Company (brand name John Deere) in Kansas, Iowa and Nebraska.  While working for John Deere for 8 years he held 3 different positions all working with dealer network that distributed John Deere’s agricultural and consumer products.  He focused on improving the customer experience, product satisfaction, dealer profitability and product training. 

After leaving Deere & Company, Mr. Trujillo attended Arizona State University where he earned his Master’s Degree in Business Administration with a focus on marketing and management.  Upon graduation he went to work for Henkel Consumer Goods in Scottsdale, Arizona in brand management.  He worked as an Associate Brand Manager on Renuzit air fresheners and then as an Associate Brand Manager for Innovation in the Home Care division focusing on Soft Scrub liquid cleanser, Combat insecticide and Renuzit air fresheners.

Currently Mr. Trujillo is a lecturer in the Department of Management & Entrepreneurship at the W. P. Carey School of Business at Arizona State University.  He primarily teaches undergraduate courses focused on entrepreneurship and innovation.

  • M.B.A. Marketing, Arizona State University 2009
  • B.S. Agronomy Soil Science, Kansas State University 1999
Research Interests: 
  • Entrepreneurship
  • Management
  • Marketing
  • Creativity
  • Innovation
  • Go to Market Strategies
  • Innovation Processes
  • Agriculture
  • Consumer Packaged Goods
Spring 2020
Course NumberCourse Title
ENT 290Entrepreneurship: Oppr Impact
ENT 340Creativity and Innovation
WPC 480Capstone Course
ENT 493Honors Thesis
MGT 493Honors Thesis
GRA 494Special Topics
IND 494Special Topics
ENT 494Special Topics
SOS 498Pro-Seminar
Fall 2019
Course NumberCourse Title
WPC 101Student Success in Business
ENT 290Entrepreneurship: Oppr Impact
ENT 340Creativity and Innovation
MGT 492Honors Directed Study
  • Dial Corporation, A Henkel Company
  • Assistant Brand Manager Home Care Innovation - Worked with multiple brands on innovations that were 2 to 5 years from launch. 
  • Assistant Brand Manager Renuzit - Managed products within brand portfolio with a budget of over $3MM for consumer communications, promotions, and future product development.
  • Deere & Company
  • Territory Customer Support Manager - Worked with independent dealer organization to develop profitable service departments and provide training to dealer personnel as well as end users of John Deere equipment.  Territory heavily focused on emerging technologies in agriculture like GPS.
  • Territory Aftermarket Manager - Worked with independent dealer organization to develop profitable parts and service departments.  Facilitated merger of several dealer organizations.
  • Aftermarket Parts Manager - Worked with territory teams on parts marketing initiatives for the company and creating individual strategies for select dealer locations.