Christopher Lee is a Clinical Assistant Professor who joined the W.P. Carey School of Business from Temple University in Philadelphia. Professor Lee’s research interests include framing, linguistics, and communication. His recent article in the Journal of Retailing looks at the effectiveness of cues such as “best seller” and “limited edition” based on whether consumers are buying for themselves or someone else.
Professor Lee has a background in the sports industry, having worked with Turnkey Sports and Entertainment, the NBA’s Golden State Warriors, sports cap manufacturer New Era Cap and Camelback Ranch, the spring-training home of the Los Angeles Dodgers and Chicago White Sox. Professor Lee earned his Ph.D. in marketing from the University of Oregon and his Bachelor’s degree in Legal Studies from the University of California, Berkeley. In addition, Professor Lee is also a graduate of the Master of Business Administration program at Arizona State University where his concentration was sports business.